VP of Growth

Description

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.

Whisker Marketing: We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution.

And we’re just getting started.

What You’ll Do:

The Vice President of Growth will lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics. This role owns growth performance end to end—balancing speed, efficiency, and long-term value—while building a best-in-class, data-driven growth organization. You will help evolve Whisker from performance-reliant advertising to branded-performance marketing, turning Whisker into a household name through powerful storytelling, bold creativity, and more accountable, data-driven decision-making.

You’ll be responsible for translating company revenue and margin goals into a disciplined growth strategy, optimizing channel mix, and ensuring strong measurement, attribution, and insight generation across the funnel. This is a highly cross-functional role with direct influence on company trajectory.

What You’ll Do:

• Owns the growth roadmap across acquisition channels, aligned to revenue, CAC, LTV, and margin targets
• Defines short- and long-term growth strategies that scale profitably
• Partners closely with Brand, Creative, Product, Finance, and Data teams to align priorities and execution
• Oversees paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms
• Ensures disciplined budget allocation, experimentation frameworks, and creative learning agendas
• Balances performance efficiency with brand investment and long-term growth
• Owns affiliate strategy, including partner recruitment, optimization, and scaling
• Develops commission structures, incentives, and partnerships that drive incremental growth
• Ensure strong measurement and fraud prevention practices
• Leads SEO strategy across technical SEO and content
• Partners with Product, Engineering, and Content teams to unlock sustainable organic growth
• Ensures growth strategy is fully integrated into product launches and GTM plans
• Owns marketing analytics, attribution, and reporting across all acquisition channels
• Defines and monitors core growth metrics: CAC, LTV, payback period, ROAS, incrementality
• Builds clarity around channel performance, forecasting, and budget tradeoffs
• Partners with Finance on planning, modeling, and performance reviews
• Builds, leads, and develops a high-performing growth organization across media, SEO, affiliates, and analytics
• Sets clear goals, accountability, and development paths for leaders and ICs
• Establishes scalable processes, tooling, and agency relationships where appropriate
• Performs additional responsibilities when required

Leadership Responsibilities:

Directly supervises growth teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines. BA in Marketing, Economics, Statistics, or Communications and / or equivalent years of experience

Requirements

What You’ll Bring:

• 10+ years of experience in growth, performance marketing, or acquisition…