Audience & Customer Data Analyst

Overview

The Audience &Customer Data Analystis responsible for transforming customer and audience-leveldata into actionable insights that inform marketing strategy, audience targeting, and performance optimization across the Connected Marketing Funnel. This role blends analytical rigor, customer data expertise, andcross functional collaboration to support data-drivendecisionmakingformarketing and business stakeholders.

Success in this role requires strongcustomerdata fluency along with a deep understanding of the customer journey and effectively analyzing andcommunicatingaudience-level performance across touchpoints.

• Analyze customer and audience-leveldatatoidentifybehavioral patterns, funnel progression trends, and conversion outcomes
• Evaluate segmentation logic and audience strategies,identifying improvement opportunities based on performance signals
• Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

• Collaborate closely within internal business stakeholders and agency teams toalign on analytical needs and unify methodologies
• Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
• Communicate complex analytical concepts in clear,business-focused language to both technical and nontechnical teams
• Respond toad hoc analytical requests from leadership infast paced environments

• Identify data gaps, inconsistencies, or challenges related to customer or audience-level inputs and partner with upstream teams to address them
• Ensure analytical frameworks, performance metrics, and data definitionsremainconsistent across teams and deliverables

• Bachelor’sdegree
• 8+ years of experience in analytics, business analysis, customer insights, ora related data focused role
• Strong technical skills with SQL fordata extraction and analysis
• Strong analytical and problem solving skills, with the ability to interpret complex datasets and derive meaningful insights
• Experience working with customer data, audience segmentation, or customer journey analytics
• Proven ability to collaborate withcross functional teams, external partners, and stakeholders at multiple levels
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights

• Experience with Customer Data Platforms (CDPs) and audience modeling
• Familiarity with marketing measurement, CRM programs, or multitier marketing environments
• Experiencewithdata visualization tools (e.g., Power BI, Tableau, Qlik) to support insight delivery
• Automotive industry experience