Maserati CRM & Digital Marketing Manager

About Maserati

Maserati is a brand built on Italian heritage, luxury, and innovation across more than 70 markets worldwide.

The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.

This is a hands-on role at the core of the customer funnel. The position manages the day-to-day handling of leads, campaigns, and CRM processes, working closely with Sales and HQ to ensure consistent execution and measurable results.

The role requires a hands-on profile in both analytical and operational capacities, capable of identifying gaps and directly driving improvements as needed, independent of a team structure.

CRM Execution & Lead Management

• Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
• Own the customer journey – acquisition through retention and re-activation
• Build scalable, automated customer journeys
• Map touchpoints across onboarding, purchase, loyalty, and win-back efforts
• Create and manage campaign calendars, write briefs, and coordinate timing of deployments between local and global teams
• Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
• Ensure consistent CRM usage and discipline across the dealer network
• Actively follow up with dealers to improve lead handling and customer engagement

Digital & Funnel Optimization

• Manage and optimize digital lead generation channels (website, paid media, landing pages)
• Track and improve funnel performance (conversion rates, cost per lead, lead quality)
• Work with HQ to ensure proper implementation and usage of digital platforms and tools
• Coordinate localization of NA website efforts with the global team to ensure regional needs are understood
• Manage local messaging and implementation for NA sites
• Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling

Performance Tracking & Insights

• Track KPIs across the full funnel (lead volume, response time, conversion, retention)
• Produce clear and actionable reporting for Marketing and Sales stakeholders
• Translate data into practical actions and improvements, not just analysis

• Bachelor’s degree in Marketing, Business, or related field
• Minimum 5 years of experience in CRM and digital marketing, with hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
• Portfolio of work that demonstrates past CRM strategy and execution
• Strong analytical skills with the ability to translate data into actions

• Ability to create, edit, modify HTML/CSS, and eye for design
• Experience working with dealer networks or multi-location retail environments is a strong plus