Director of Brand & GTM Strategy

Overview

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter‑Robot leads the category. Tomorrow, an entire ecosystem expands what’s possible for cats and the people who love them. We believe the future is feline, and we’re imagining that future today.

Full‑time

We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four‑legged friend.

We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full‑stack—from deep consumer insight to breakthrough brand expression to world‑class growth execution. And we’re just getting started.

The Integrated Marketing Director is the operational heartbeat of Whisker’s marketing engine—driving go‑to‑market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You’ll own the integrated marketing calendar, coordinate complex cross‑functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.

• Lead go‑to‑market strategy and execution across product launches, campaigns, and seasonal initiatives
• Translate brand and business priorities into integrated, data‑informed marketing plans that drive measurable outcomes
• Manage the annual marketing calendar and ensure alignment across Creative, Performance, PR, Retail, and International teams
• Partner with Insights to identify opportunities, set KPIs, and evaluate brand performance post‑launch
• Build and optimise systems for cross‑functional collaboration and campaign tracking
• Manage agency partners and internal resources to ensure timely, high‑quality delivery
• Oversee creative brief development and ensure messaging consistency across all touchpoints
• Connect marketing investment to impact—report brand performance metrics and ROI
• Partner with eCommerce and Product Marketing teams to align storytelling with conversion strategy
• Continuously improve GTM frameworks for speed, clarity, and repeatability
• Lead a team of Brand Managers, GTM, Mar Ops and producers to deliver best‑in‑class execution across all channels
• Drive accountability and performance through clear goal‑setting and measurement
• Build strong cross‑functional relationships with Product, Creative, Insights, and Performance leaders
• Foster a culture of operational excellence, collaboration, and continual learning
• Will perform additional duties as required

Directly supervises department teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, hiring, planning, assigning, directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.

What You’ll Bring:

• BA in Marketing, Statistics, or Communications and/or equivalent years of experience
• 10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
• Deep experience managing go‑to‑market processes and complex cross‑functional campaigns
• Strong commercial acumen with the ability to connect creative storytelling to measurable growth
• Proficiency in marketing analytics, planning, and performance reporting
• Exceptional organisational and communication skills; adept at managing multiple concurrent priorities
• Experience in DTC, CPG, or tech‑driven consumer brands
• Must have a cat—your ability to understand our cats and cat parent users is critical to success
• Demonstrated success in…