SRT-Direct Connection-Performance Parts Retail Sales Manager

The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high performance, racing, and aftermarket components.

• Sales Leadership & Revenue Growth
  • Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.
  • Set sales targets for the team and track progress using KPIs.
  • Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.
  • Drive conversion from online leads, walk-in customers, and phone inquiries.
• Customer Engagement & Product Expertise
  • Provide expert guidance on performance parts—engine components, suspension, exhaust, tuning, forced induction, etc.
  • Resolve escalated customer issues and maintain high customer satisfaction scores.
  • Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).
• Team Management & Training
  • Assist in recruitment, training, and mentor retail sales staff at dealers.
  • Conduct regular coaching sessions to strengthen product knowledge and sales techniques.
  • Ensure team members stay current on new performance products and technologies.
• Inventory, Merchandising & Vendor Coordination
  • Manage inventory levels for high-demand SKUs and seasonal performance categories.
  • Work closely with purchasing teams and suppliers to optimize product mix.
  • Ensure proper merchandising, signage, and displays that highlight key performance items.
• Retail Operations & Profitability
  • Monitor margins, product profitability, and overall financial performance of the product portfolio.
  • Implement process improvements to increase operational efficiency for dealers who sell performance products.
• Marketing & Community Building
  • Support marketing campaigns, social media content, and digital promotions.
  • Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.
  • Host events that promote performance culture and drive store traffic.

• Bachelor's Degree
• 5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales
• Strong knowledge of performance upgrades, tuning, and racing components
• Proven leadership and team‑management skills
• Excellent communication, customer service, and sales abilities
• Strong analytical skills with experience using sales reports and inventory systems
• Ability to work evenings/weekends as required by retail schedule

• Retail sales revenue and margin growth
• Customer satisfaction and repeat purchase rates
• Inventory turns and product availability
• Store traffic growth and community engagement

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.