Tier 3 Certified Program Lead & Media Strategy Expert Job Auburn area,Alabama USA,Education / Teaching

We’re looking for a strategic, hands‑on leader to drive dealer‑level marketing performance across our OEM‑certified ecosystem. As the Tier 3 Certified Program Lead & Media Strategy Expert, you’ll shape and govern our Tier 3 program—owning media strategy, data activation, and partner performance—while connecting OEM strategy to real dealer outcomes.

Key Responsibilities What You’ll Do

Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
Establish closed‑loop measurement from media → engagement → lead → sale
Manage and optimize a network of certified partners, ensuring performance and compliance
Increase dealer adoption through clear playbooks, training, and storytelling
Deliver insights and optimization strategies across the full funnel

Basic Qualifications

Bachelors Degree Required
Minimum 7 years in automotive digital marketing, Tier 3 media, or OEM program management
Deep expertise in dealer‑level media and co‑op environments
Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)
Experience with data frameworks (Epsilon, CDPs, tagging strategies)
Hands‑on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred Qualifications

Increased dealer participation in the Tier 3 Certified Program
Improved media performance (
lower CPL, higher ROAS, stronger conversions
)
Scaled adoption of data and measurement frameworks
Measurable lift in VDPs, leads, and sales
Reduced waste and improved alignment across Tier 1, 2, and 3

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