Audience & Customer Data Analyst

Overview

The Audience &Customer Data Analystis responsible for transforming customer and audience-leveldata into actionable insights that inform marketing strategy, audience targeting, and performance optimization across the Connected Marketing Funnel. This role blends analytical rigor, customer dataexpertise, andcross functional collaboration to supportdata-drivendecisionmakingformarketing and business stakeholders.

Success in this role requires strongcustomerdata fluencyalong with a deep understanding of the customer journey and effectively analyzing andcommunicatingaudience-level performance across touchpoints.

• Analyze customer and audience-leveldatatoidentifybehavioral patterns, funnel progression trends, and conversion outcomes
• Evaluate segmentation logic and audience strategies,identifyingimprovement opportunities based on performance signals
• Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

• Collaborate closely within internal business stakeholders and agency teams toalign on analytical needs and unify methodologies
• Support stakeholders in understanding data logic, analytical outcomes, and audience-levelimplications
• Communicate complex analytical concepts in clear,business-focusedlanguage to both technical and nontechnical teams
• Respond toad hoc analytical requests from leadership infast paced environments

• Identify data gaps, inconsistencies, or challenges related to customer or audience-level inputs and partner with upstream teams to address them
• Ensure analytical frameworks, performance metrics, and data definitionsremainconsistent across teams and deliverables

• Bachelor’sdegree
• 8+ years of experience in analytics, business analysis, customer insights, ora relateddata focusedrole
• Strong technical skills with SQL fordata extraction and analysis
• Strong analytical and problem solving skills, with the ability to interpret complex datasets and derive meaningful insights
• Experience working with customer data, audience segmentation, or customer journey analytics
• Proven ability to collaborate withcross functional teams, external partners, and stakeholders at multiple levels
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights

• Experience with Customer Data Platforms (CDPs) and audience modeling
• Familiarity with marketing measurement, CRM programs, or multitier marketing environments
• Experiencewithdata visualization tools (e.g., Power BI, Tableau, Qlik) to support insight delivery
• Automotive industry experience