Marketing Assistant

Responsibilities

• Support the execution of integrated digital campaigns across email, paid social, search, and content channels—track performance and report weekly metrics.
• Build, schedule, and optimize email marketing sequences using CRM/marketing automation platforms; maintain contact lists and segmentation.
• Create and edit marketing assets—social posts, landing pages, blog posts, banners, and basic design collateral—to maintain brand consistency.
• Manage website content updates and landing page builds in CMS; implement SEO best practices for on-page optimization.
• Coordinate with cross-functional teams (product, sales, design) to align campaign creative, messaging, and lead routing.
• Monitor budgets and ad spend, perform basic bid adjustments, and support A/B tests to improve CPA and conversion rates.

• Practical experience with CRM and email platforms (Hub Spot, Mailchimp, or similar)
• Familiarity with web analytics (Google Analytics) and campaign tracking (UTM, conversion events)
• Hands-on exposure to paid advertising platforms (Google Ads or Meta Ads Manager)
• Working knowledge of SEO and on-page optimization techniques
• Experience with content management systems and landing page builders (Word Press, Webflow, or similar)
• Basic visual design skills using Canva or Adobe Photoshop

• Experience with marketing automation and lead-nurture workflows
• Familiarity with paid search optimization and bid management
• Prior experience supporting B2B SaaS or enterprise software marketing

• Fully remote U.S. role with flexible hours and asynchronous collaboration.
• Career growth through mentorship, cross-functional exposure, and skills training.
• Fast-paced, data-driven marketing team that values ownership and experimentation.