Sr Manager, Marketing

Position Information

Requisition Number: S5099P

Home Org Name:
University Mkt & Strategic Comm

O&M Division Name:
Communications and Marketing

Position Title:

Sr Manager, Marketing

Job Class Code: OC15

Appointment Status:
Full-time / Part-time FTE Limited Term No Limited Term Length

Job Summary:

This position will be located on the campus at Auburn University. Auburn University’s Office of Communication and Marketing is seeking qualified candidates for the position of Senior Manager of Marketing. This position is responsible for advancing Auburn University’s visibility, reputation, and engagement through the implementation of strategic, data-informed marketing initiatives. Manages the execution of the university-level marketing plans, oversees the day-to-day operations of the university’s social media platforms, and collaborates closely with campus partners to ensure alignment with institutional goals.

The Senior Manager assists in translating strategy into action, ensuring consistent, high-quality marketing that reflects Auburn’s mission, brand standards, and priorities.

• Leads the implementation of university-wide marketing strategies and campaigns developed in collaboration with the Associate Vice President of Marketing.
• Translates high-level strategic goals into actionable marketing plans, timelines, and deliverables.
• Manages day-to-day execution of multi-channel marketing campaigns, including digital, print, and paid media efforts.
• Ensures all marketing outputs maintain alignment with Auburn’s visual identity, brand standards, and institutional messaging.
• Collaborates with OCM’s (Office of Communications & Marketing) creative services leadership and teams, as well as colleges and units across campus, to ensure content and creative assets align with the university’s mission and support institutional goals.
• Builds a culture of collaboration and creativity among communication and marketing professionals across campus while fostering innovation and continuous improvement.
• Utilizes data and performance metrics to measure campaign effectiveness and prepares regular reports for the AVP of Marketing to share with senior leadership.
• Champions team development, professional growth, and creative excellence across the unit.
• May represent Auburn’s marketing leadership at university-wide committees, external events, and national professional conferences.

• Life-Changing Impact:
  Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence:
  We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You:
  Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama:
  The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone:
  Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Bachelor’s Degree, no specific discipline AND 6 years of experience in marketing, integrated communications, and/or digital storytelling.

• Advanced knowledge in developing and executing integrated marketing and communication campaigns in complex, mission-driven organizations.
• Demonstrated leadership in a large, complex organization with multiple stakeholders.
• Experience advising and working collaboratively with leadership and campus partners.
• Exceptional writing, editing, and multimedia content strategy skills to ensure all university messaging is clear, compelling, and consistent across all platforms.
• Excellent interpersonal, written, and verbal communication skills.
• Proven ability to exercise emotional intelligence, discretion, and sound judgment in managing sensitive matters and relationships.
• Ability to build consensus, foster collaboration, and lead cross-functional teams through influence.
• Strong understanding and…