Director for Communications, Marketing, Website & Publications

I.

Job Summary:

The Director for Communications, Marketing, Website and Publications will assist the Vice President of Communications with communications and marketing projects including public relations, publications, web content and social media, and advertising. This is a hands-on position in a small team. The candidate must demonstrate experience in writing effective news releases and working with the media, engaging social media, and effective, engaging written communications in publications.

The candidate is required to be the digital photographer/editor, have graphic design skills for marketing and advertising work using the Adobe Creative Suite package and be able to work under tight deadlines. This position requires an outgoing, dynamic personality and team attitude to work with many different divisions and individuals across the campus and with other Communications team members across all College locations.

The Director for Marketing, Website and Publications will assist the Vice President with:

• 1. News Media:
  Write effective news releases to distribute to local media to keep the community informed of college achievements and events. Build relationships as liaison to the local media for interviews and events. Promote the College and assist the Vice President, the Dean and the President with publicity for functions or events, as well as public relations as assigned by the Vice President.
• 2. Social Media:
  Responsible for promoting the College through its social media channels by curating and writing effective and engaging content, graphics and photography to grow awareness and interactivity. Track engagement and create quarterly reports on analytics.
• 3. Publications:
  Responsible for writing, project coordination, design, production, proofreading, and in charge of meeting deadlines as assigned for VCOM and affiliate branded communication projects such as development materials, admissions or promotional materials and collateral, publications, advertising, and videos as required. Oversees, reviews, and seeks proper approvals for campus publication duties including: campus submissions editing, gathering submitted news and contacting sources for information and photos for the website, and other external or internal publications as assigned.
• 4. Branding:
  Serve as campus contact for merchandise approvals and gatekeeper for the use of the VCOM brand, including official logos, name and colors.
• 5. Responsible for print materials, social media and publicity for college events associated with development, recruitment, and college wide activities, including but not limited to:
  Orientation, White Coat Ceremony, Accepted Students Day, Community outreach, Research Day, Graduation week activities, and Development activities such as dinners, fundraisers, student organization functions, etc. Some of these events requiring coverage throughout the academic year will occur on evenings and weekends outside of the normal work week. Works collaboratively with College Development and Alumni Relations on projects for the college including fundraising and special events as assigned by the Vice President.
• 6. Serve as one of the primary photographers for the college taking digital photos for events listed above, sometimes occurring on evenings and weekends, editing photos as needed, and other events as assigned. Organizing and archiving of all images and print production files.
• 7. Other duties as assigned

• 8. Works with Communications graphic designer or other team members for campus-specific content development for VCOM website news and social media. Serves as the campus liaison for VCOM or affiliate websites, providing or posting content, photos or photo galleries and other social media as assigned.
• 9. Providing the Director of Web Services with campus specific website content updates as needed.

Education:

Bachelor’s Degree –A bachelor's degree in communications, media, or a related field is required.

Licensure or certification: none

Portfolio:
Along with your resume, please submit a hyperlink to an online web portfolio or send…