Car Hauler Sales & Marketing Director

Location:

Central Alabama

Salary Range: Competitive Base Salary + Benefits

Employment Type:

Direct Hire | Salary, Non-Exempt

Job Summary

The Sales & Marketing Director is responsible for generating revenue through the sale of new car hauling trailers, aftermarket parts, repairs, and warranty services. This role serves as the primary liaison between customers and internal teams, ensuring customer expectations are met throughout the entire sales and project lifecycle. The successful candidate will drive business development initiatives, build long-term customer relationships, manage strategic accounts, and support cross-functional execution of customer programs.

This position requires extensive travel and a proven track record selling highly engineered products within a structured sales process.

Required Skills & Qualifications

• Bachelor's degree in Business, Engineering, or related field
• Minimum 10 years of successful sales and business development experience
• Experience selling engineered products, industrial equipment, or capital equipment
• Strong customer relationship management and account development skills
• Experience responding to RFQs and developing professional proposals and quotations
• Proven ability to work effectively with Engineering, Manufacturing, Quality, and Supply Chain teams
• Experience utilizing CRM systems to manage pipelines, forecasts, and customer strategies
• Strong negotiation, presentation, and communication skills
• Demonstrated leadership competencies in results achievement, problem solving, and business acumen
• Must be legally authorized to work in the United States without sponsorship

Preferred Skills & Qualifications

• Experience selling car hauling trailers
• Commercial vehicle, transportation, or heavy-duty equipment industry experience
• Engineering background or strong technical aptitude
• Experience managing complex customer projects
• Knowledge of ISO 9001 quality systems
• Experience with aftermarket parts, repairs, and warranty programs
• Trade show and industry event participation experience
• Strong understanding of manufacturing operations and customer contract execution

Day-to-Day Responsibilities

• Generate revenue through sales of new car hauling trailers
• Develop aftermarket business including parts, repairs, and warranty services
• Identify and develop new business opportunities and customer relationships
• Conduct customer visits, presentations, and business development meetings
• Prepare and submit proposals, quotations, and customer presentations
• Lead RFQ responses and coordinate technical and commercial solutions
• Maintain customer communication throughout project execution and delivery
• Collaborate with Engineering, Operations, Quality, and Supply Chain to ensure customer requirements are met
• Maintain CRM records, sales forecasts, customer strategies, and activity plans
• Develop and execute sales and marketing strategies for assigned territories and markets
• Attend trade shows, customer events, and industry functions
• Support continuous improvement initiatives and maintain compliance with ISO 9001 requirements

Travel Requirements

• 50% to 80% travel throughout the United States