Partner Marketing Specialist

About Traction Ag

Traction Ag helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag‑retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.

This position will execute co-marketing initiatives, manage partner enablement content, and support joint marketing campaigns with partners. The Partner Marketing Specialist will work closely with both the marketing and partnership teams to ensure alignment in messaging, strategy, and execution.

Partner Campaigns & Co-Marketing

• Execute co-branded marketing campaigns in partnership with the Channel Manager – Ag Retail
• Translate the partner strategy set by the Director of Partnerships into clear, effective marketing execution
• Create and manage partner enablement materials (sales collateral, one-pagers, training resources)
• Plan and support joint webinars, trade shows, and partner events, including booth logistics and on-site support ensuring goals are clear and ROI is measured
• Track partner marketing performance, sharing insights with Marketing and Partnerships

Partner Enablement & Content

• Create and maintain partner enablement materials, including:

  • Sales collateral
  • One-pagers and pitch decks
  • Training resources and talking points

• Support partner onboarding by ensuring they have the right marketing assets to represent Traction Ag effectively

Events, Trade Shows & Booth Management

• Support and manage Traction Ag’s partnership presence at trade shows, conferences, and partner events

• Assist booth logistics, including:

  • Booth setup support
  • Swag, signage, and collateral readiness
  • On-site execution and teardown support

• Coordinate with partners on shared booth space, joint sponsor ships, or co-hosted events

Measurement & Optimization

• Track and report on partner marketing performance, including:

  • Campaign engagement
  • Lead flow and partner-sourced pipeline
  • Event outcomes and follow-up effectiveness

• Share insights with Marketing, Partnerships, and Sales to improve future campaigns

Cross-Functional Collaboration

• Serve as a day-to-day bridge between the Marketing and Partnerships teams
• Coordinate timelines, deliverables, and expectations to keep partner initiatives moving forward.

• Understand how ag‑retailers, cooperatives, and distributors operate
• Enjoy juggling multiple projects and keeping details organized
• Like blending creative execution with practical logistics
• Are comfortable communicating with internal teams and external partners
• Don’t mind rolling up your sleeves at events and trade shows

You will be measured based on outcomes. Success looks like:

• Consistent execution of co-marketing campaigns that support partner-sourced pipeline
• Partners feeling enabled, supported, and aligned with Traction Ag messaging
• Trade shows and partner events that are well-run, on-brand, and effective
• Clear reporting on partner marketing performance and insights shared across teams

• 3+ years of experience in B2B, partner, or field/event marketing
• Experience supporting trade shows or live events (booth management a plus)
• Strong organizational and communication skills
• Willingness to travel up to 20–30% for partner meetings and event
• Ag-tech, ag-retail, or SaaS experience is a plus, not a requirement