Marketing Manager - LATAM

As the Marketing Manager for LATAM, you will oversee and execute marketing strategies tailored to the Latin American market. Responsibilities include organizing campaigns, managing digital marketing initiatives, analyzing market trends, and collaborating with internal teams to strengthen brand presence. You will also be responsible for working closely with distributors to support their marketing efforts and drive sales growth. This is a full-time, on-site role, and the position is based in Jacksonville, FL.

• Serve as the main marketing contact for U.S. dealers and LATAM distributors for events, promotions, and brand activations.
• Provide brand guidance, assets, and training to ensure consistent ARB representation.
• Support Sales with marketing tools, presentations, launch materials, and account-specific initiatives.
• Maintain strong relationships with key accounts and understand regional market needs.
• · Develop a 12-month marketing plan for the region with associated budget and calendar of activity
• Oversee regional marketing activities including sponsor ships, promotions, merchandising, and collateral development.
• Prepare marketing copy, presentations, and reports for both USA and LATAM audiences.
• Manage Spanish-language localization of event materials and marketing assets.
• Ensure all marketing content meets ARB brand guidelines and regional requirements.

• Manage ARB Latin America social media channels and digital presence.
• Produce platform-appropriate content and track performance/ROI.
• Maintain  and ensure content remains current and optimized.
• Adapt marketing campaigns to regional nuances and digital behaviors.