Retail Media Strategy Manager

Position Purpose

The Retail Media Strategy Manager will support our advertising business for The Home Depot. This position will drive the program management of new business opportunities. Responsible for developing go-to-market strategies and working with the Sr. Manager to incorporate emerging opportunities into the Retail Media roadmap. This position will oversee and conduct competitor and industry research to cultivate sustainable business growth. The Retail Media Strategy Manager is expected to make data-driven decisions that deliver foundational excellence, innovative thought leadership, and scalable processes.

This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

• 25% Define Requirements – Strategically define business requirements, process maps, and offering documentation for new opportunities; collaborate with Product Strategy & Insights Sr. Manager to sequence opportunities on roadmap.
• 35% New Business Opportunities – Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback.
• 15% New Offerings – Manage New Offerings Sr. Business Analyst in building out business requirements.
• 25% Offering Development – Track offering development across IT, Analytics, Mar Tech, and other internal stakeholders.

Reports to Senior Manager, Product Strategy & Insights. Has 1 direct report.

No travel required.

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• Excellent written and verbal communication skills.
• Bachelor's degree in marketing, advertising, or a business-related field.
• Project management, business analysis, and/or pragmatic product management certifications.
• 5-7 years of professional experience focused in related fields (i.e., marketing or product management experience at a retail company, advertising agency, or consulting firm).
• Experience in retail websites, e-commerce, and/or analytics.
• Experience working with SharePoint, Excel, and PowerPoint.
• A data-driven mindset and ability to leverage analysis to make business recommendations.
• Experience managing projects and working with cross-functional stakeholders.
• A collaborative mindset and the ability to triage needs across multiple stakeholders.
• Ability to manage deadlines & milestones across multiple simultaneous projects.

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

No additional education.

4

No additional years of experience.

None.

None.

None.

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.