Middle MS Dynamics 365 Customer Insights; Marketing Consultant

We are looking for a strong Middle Microsoft Marketing Consultant focused on the newest version of Dynamics 365 Customer Insights (Data & Journeys). The role is centered around marketing use cases: segmentation, journeys, triggers, channels, consent, analytics, and all relevant CI modules.

Locations:

• Ukraine
• Poland
• Portugal
• Bulgaria
• North Macedonia
• Greece
• Cyprus
• Turkey
• Georgia

Requirements

• 3+ years of experience with Dynamics 365 Marketing / Dynamics 365 Customer Insights (Data & Journeys) or closely related Microsoft marketing products.
• Strong understanding of Customer Data Platform (CDP) concepts: data ingestion, unification, identity resolution, audience segmentation.
• Proven experience with Customer Insights Journeys:
  • Real-time and scheduled journeys.
  • Triggers, conditions, branches, A/B testing.
  • Multi-step nurturing flows.
• Experience configuring key marketing features and modules:
  • Segments, profiles, measures, and activities.
  • Email, SMS, push, and in-app channels (set up & configuration with providers).
  • Subscription centers, consent & preferences, double opt-in.
  • Forms, landing pages, event-based marketing (nice to have).
• Experience building data models, setting up integrations and connectors (Dataverse, CRM, web, commerce, offline sources, etc.) to collect and unify customer data.
• Hands‑on experience with Power Platform (especially Power Automate, Power Apps is a plus) for extending CI / Marketing scenarios.
• Knowledge of Azure services (Azure Data Factory, Synapse, Data Lake, Event Hub, etc.) is a strong advantage.
• Ability to analyze marketing data, build insights and dashboards, and support marketers in data‑driven decision‑making.
• Good understanding of marketing processes, CRM logic, sales & service integration, and overall customer lifecycle (lead contact opportunity customer loyalty).
• Experience working with business stakeholders: gathering requirements, running workshops, preparing user stories and functional specifications.
• English:
  Upper‑Intermediate+ (able to work in international teams and present solutions to clients).

Responsibilities

• Implement and enhance Dynamics 365 Customer Insights (Data & Journeys)-based marketing solutions for our clients.
• Analyze current marketing processes, collect and document business and functional requirements.
• Configure and optimize segments, profiles, measures, customer journeys, triggers, channels, subscription centers, and consent management.
• Set up and support marketing journeys for:
  • Lead nurturing and onboarding.
  • Engagement, retention, and loyalty scenarios.
  • Transactional and behavioral communications.
• Integrate various data sources (CRM, web, e‑commerce, offline, 3rd‑party systems) and participate in building end‑to‑end data pipelines together with data/technical teams.
• Work closely with marketing, sales, analytics, and IT teams on the client side to ensure marketing scenarios are realistic, measurable, and aligned with business goals.
• Prepare and deliver demos and trainings for business users, explain CI/Marketing capabilities in understandable business language.
• Contribute to solution architecture (together with senior architects): propose improvements, optimization ideas, and best practices for CI and Journeys.
• Monitor and improve performance and deliverability (segments, journeys, channels, KPIs), troubleshoot issues and refine configurations.
• Provide post‑go‑live support, participate in further scaling of Customer Insights and marketing capabilities (new countries, brands, business units, channels, etc.).

What We Offer:

• Financial stability and competitive compensation;
• Transparent professional and career growth development plans;
• E‑education, certification coverage, and access to the language learning platform go Fluent;
• Flexible work environment (in‑office, remote, or hybrid depending on preferences and manager approval).

Job : JR-139051

Middle MS Dynamics 365 Customer Insights (Marketing) Consultant