Associate Manager, Marketing

Dine Brands Global, Inc. (NYSE: DIN) is a multinational restaurant company that operates the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands through its subsidiaries and franchisees. As of December 28, 2025, the three brands together operate more than 3,500 restaurants in 20 international markets. The company is headquartered in Pasadena, California and is one of the largest full‑service restaurant companies in the world, with recent expansion into the fast‑casual segment.

The Associate Manager, Marketing will support local marketing efforts for Applebee’s, IHOP, and Dual‑Brand company‑operated restaurants. This role is responsible for executing brand‑aligned, community‑focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level.

• Develop and implement local marketing strategies and plans in line with the company’s overall marketing goals.
• Build strong collaborative relationships with company operators, marketing peers and other cross‑functional teams.
• Partner with Operations to identify sales‑driving opportunities and implement targeted campaigns.
• Coordinate grand openings with promotional support and community outreach.
• Build relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwill.
• Organize and support in‑store events, fundraisers, and sponsor ships.
• Collaborate with the Brand and agency partners to manage tracking and performance of local digital media channels, including local outdoor and direct mail.
• Support national promotions with localized execution plans.
• Ensure timely delivery of marketing materials and compliance with brand standards.
• Track campaign performance and provide actionable insights to improve future efforts.
• Maintain a calendar of marketing activities and report on ROI.

• Bachelor’s degree in marketing, communications or equivalent professional experience.
• Minimum 5–7 years of experience in field or corporate marketing within the restaurant industry.
• Proficiency in Microsoft Office applications, including MS Excel, Outlook, Word, and PowerPoint.
• Ability to multi‑task in a fast‑paced environment.
• Strong analytic and research skills.
• Strong understanding of local marketing tactics and community engagement.
• Strong written and oral communication skills.
• Excellent project management skills.
• Ability to travel to store locations as needed.

Target salary: $65,000–$75,000 depending on experience.

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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