Creative Strategist

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence.

Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.

• Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.
• Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.
• Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.
• Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.
• Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.
• Connecting research outputs directly to creative performance and winner generation.

• Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.
• Designing test matrices that allow the team to isolate variables and understand what is driving performance.
• Creating a high-velocity testing cadence with consistent launches and systematic iteration.
• Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.
• Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints.
• Scaling winning concepts across new formats, funnels, channels, geographies, and products.
• Maintaining clear documentation of what has been tested, what has worked, and what should be tested next.

• Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage.
• Ensuring every brief is grounded in customer insight, research, performance data, and business priorities.
• Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats.
• Translating research and test learnings into repeatable creative frameworks.

• Designing clear workflows from research → brief → production → QA → launch → analysis → iteration.
• Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel.
• Defining ownership, handoffs, SLAs, and quality standards across creative production.
• Identifying and removing bottlenecks before they slow down output.
• Improving production speed without sacrificing creative quality or strategic clarity.
• Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence.
• Continuously improving and automating the production system where possible.