Vertical Director, Marketing, Automotive

Overview

It's fun to work in a company where people truly BELIEVE in what they're doing! Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries.

Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients. We are building a best-in-class marketing function to power growth across a portfolio of Automotive SaaS products.

The Role As Vertical Director, Marketing, Automotive, you will own marketing strategy and execution across all products in our automotive SaaS portfolio. You will balance competing priorities including new logo pipeline generation, revenue expansion, and customer retention while ensuring consistent brand positioning and marketing excellence across each business. This role is equal parts strategist and executor. You will define the marketing roadmap and then build and ship the campaigns that move the needle.

• Own Portfolio-Wide Marketing Strategy: define and lead the marketing strategy across all SaaS products, balancing brand consistency with the unique needs of each product and customer segment.
• Set clear marketing priorities and resource allocation across the portfolio, aligning efforts with business goals and commercial targets.
• Serve as the senior marketing voice internally and externally, shaping how each business unit is positioned in the market.
• Drive Pipeline and Revenue Growth: own pipeline responsibilities and drive revenue outcomes across new logo acquisition and existing customer upsell and expansion.
• Design and execute demand generation campaigns that produce high-quality ICP engagement (trials and hand raisers), meetings, and opportunities across all seven business units.
• Partner closely with Sales to define lead handoffs, optimize conversion, and align on GTM strategy at both the portfolio and business unit level.
• Leverage intent data, CRM signals, and AI-powered tools to focus marketing efforts on the highest-leverage opportunities.
• Lead Customer Marketing and Upsell: build and run a customer marketing motion that drives retention, expansion, and advocacy across the portfolio’s customer base.
• Partner with Customer Success to identify upsell and cross-sell opportunities and develop campaigns that convert them.
• Develop lifecycle programs that deepen customer engagement and reduce churn across all business units.
• Build and Scale the Marketing Engine: establish marketing operating rhythms, reporting frameworks, and data-driven processes that scale across the portfolio.
• Leverage AI, automation, and modern martech to maximize output and marketing efficiency without requiring large headcount.
• Define and track KPIs that clearly connect marketing activity to business outcomes.
• Shape Brand and Narrative: define and maintain a compelling brand narrative for each business unit that resonates with automotive industry buyers.
• Translate complex SaaS capabilities into simple, differentiated messaging that connects with decision-makers.
• Own content strategy across formats including web, email, events, thought leadership to build credibility and category presence.
• Partner Cross-Functionally: work side‑by‑side with Sales, Product, and Customer Success leadership across each business unit to ensure marketing is aligned with GTM priorities.
• Contribute to product marketing, enabling Sales teams with positioning, competitive intelligence, and collateral.
• Communicate marketing performance and strategy clearly to portfolio leadership and key stakeholders.

• 7–10+ years of B2B marketing experience, with meaningful time in SaaS or software businesses.
• Proven track record of driving pipeline and revenue growth at a high-growth startup, ideally Series B–C stage.
• Experience…