Performance Marketing Manager

About the role

Salmon products are growing and paid acquisition is one of our primary growth streams. We are actively scaling, testing new channels, and have built a creative pipeline to support the volume.

We’re looking for a Performance Marketing Manager to join our User Acquisition team and own results end‑to‑end. The core of the role is hands‑on work with the channels that drive the most volume — launching and optimizing campaigns directly or through partners, working closely with the creative production team, and staying laser‑focused on what scales.

Big ambitions, real resources, products that are actually growing — there's a lot to work with.

• Run paid acquisition for Salmon products across Meta, Tik Tok, Google, and other channels.
• Be involved in creative production — generate new concepts, collect creative references in creative backlog.
• Own paid growth end‑to‑end — you decide which channels, creatives, and funnels to scale, and you're accountable for the results.
• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
• Maintain a structured experiment tracking system so learnings compound across channels.

• 5+ years of hands‑on experience in performance marketing, ideally in fintech, banking, or digital consumer services.
• Hands‑on experience running and optimizing campaigns on Meta as the primary channel, plus experience with other major acquisition platforms (Google Ads, Tik Tok Ads, Reddit Ads, or similar).
• Experience promoting mobile apps, including the web‑to‑app (W2A) model.
• Experience of running performance as a continuous test loop: form hypotheses, ship variants, draw conclusions from data.
• Strong understanding of attribution, tracking, and analytics tools.
• Reads the acquisition funnel data and spots where things are working or breaking.
• Hands‑on with Google Analytics, Tableau, Apps Flyer (or similar platforms).
• English B2. Familiarity with the Philippine market is a plus.