Senior Director, Product Strategy & GTM - Fuelman

Senior Director, Product Strategy & GTM Offers

Corpay is seeking a strategic and commercially driven product leader to shape Fuelman's competitive strategy, GTM offer architecture, pricing and rebate strategy, and product positioning. The Senior Director, Product Strategy & GTM Offers will be the commercial strategy owner for Fuelman, translating market intelligence, customer needs, competitive dynamics, and product capabilities into clear offers, sharper messaging, stronger sales narratives, and better business outcomes.

As Senior Director, Product Strategy & GTM Offers - Fuelman, you will work in an office environment. Corpay will set you up for success by providing:

• Assigned workspace in our Buckhead, Atlanta office
• Company‑issued equipment

The responsibilities of the role include:

• Building and maintaining a rigorous competitive intelligence system that tracks competitor pricing, rebates, fees, network claims, product capabilities, value propositions, customer segments, sales motions, and marketing messages.
• Extracting repeatable win/loss insights from surveys and partnering with Sales and Service.
• Translating market insights into clear recommendations for pricing, messaging, and product roadmap priorities.
• Partnering with Product Marketing to improve competitor battle cards, objection handling, and segment‑specific talk tracks.
• Preparing executive‑level market updates.

• Owning strategy/governance for Fuelman's GTM offers, including pricing/fee constructs, rebates, promotional structures, packaging, and value propositions.
• Developing offer frameworks by segment, customer size, sales channel, use case, risk profile, etc.
• Partnering with Finance, Sales, and Risk to evaluate offer economics, margin tradeoffs, revenue quality, customer acquisition impact, and retention implications.
• Recommending pricing and offer tests that improve acquisition, conversion, retention, usage, and profitability.
• Creating clear guardrails for standard offers versus promotion/exception/custom offers.

• Creating Fuelman's core product narrative, segment‑specific positioning, differentiation, proof points, and claims as input to Marketing.
• Coaching Product Marketing, Marketing, Website, Sales Enablement, Materials, and teams on how to talk about Fuelman clearly, credibly, and competitively.
• Establishing messaging for the strongest commercial story and improvement in time to revenue.
• Developing launch narratives for new offers, product enhancements, pricing changes, and competitive initiatives.

• Serving as the connective tissue across Product, Sales, Marketing, Finance, Rev Ops, Legal, and Service teams on GTM offer and market strategy decisions.
• Establishing operating cadence for competitive reviews, offer performance reviews, win/loss readouts, pricing experiments, and sales feedback loops.
• Using data, customer insight, sales input, and financial analysis to force clarity on commercial priorities/tradeoffs.
• Influencing senior stakeholders with concise recommendations, clear decision frameworks, and practical execution plans.
• Building repeatable processes and artifacts that scale beyond individual heroics.

• 8+ years of experience in product strategy, product marketing, pricing and packaging, monetization, commercial strategy, revenue strategy, and/or related GTM strategy roles.
• Experience in B2B payments, fintech, fleet cards, commercial cards, expense management, lending, merchant services, procurement/AP automation, or B2B SaaS preferred.
• Demonstrated success shaping pricing, rebate structures, offers, packaging, and/or monetization strategy in a commercially complex business.
• Proven ability to turn competitive research and win/loss insight into actionable sales, marketing, product, and pricing recommendations.
• Strong financial and analytical skills, including comfort with margin tradeoffs, customer economics, segmentation, and performance analysis.
• Excellent written and verbal communication skills,…