Marketing Manager

Location:

Remote - Europe or North America
Remote | Full-time
Compensation: $80K - $100K

We are hiring on behalf of our client, an innovative, fast‑scaling skill‑based fantasy sports platform that offers a unique ecosystem where sports fans leverage their knowledge to climb a live Skill Rank and compete for real rewards, removing the traditional house edge in favor of true peer‑to‑peer competition. This role is for a Marketing Manager who will lead user acquisition and market expansion across the NFL and American sports sectors.

With a proven model and rapid growth underway, the next major strategic initiative centers on the NFL market. This role offers a rare opportunity to own a high‑profile product launch from the ground up, build a growth playbook from scratch, and directly manage the execution and budget for a high‑impact sports entertainment product.

• Growth Strategy & Execution:
  Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
• User Acquisition:
  Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
• Multi‑Channel Management:
  Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
• Partnerships & Creator Programs:
  Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
• Budget Management:
  Manage the end‑to‑end marketing budget, utilizing data‑driven insights to allocate capital effectively across various channels and maximize ROI.
• Brand & Community Building:
  Champion brand growth and community engagement, implementing retention strategies to turn first‑time users into a loyal, long‑term audience.

• Industry
  
  Experience:
  
  3 to 5+ years of growth marketing experience specifically within the real‑money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sports books, or similar real‑money gaming products).
• Domain Knowledge: A deep understanding of real‑money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash‑based gaming.
• Analytical Mindset:
  Strong commercial acumen focused on user acquisition costs, unit economics, and channel‑agnostic performance data.
• Campaign Management:
  Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
• Adaptability: A builder mentality comfortable with fast‑paced, high‑growth environments and navigating ambiguity with speed and decisiveness.
• Cultural Alignment: A strong understanding of NFL and American sports culture.

• Prior experience launching or scaling a real‑money or skill‑gaming product.
• Experience building and scaling a brand community from its early stages.

• Competitive salary and compensation package.
• High degree of autonomy, scope, and ownership over a major product launch.
• Opportunity to work with a fast‑moving, collaborative team within the high‑growth intersection of sports, gaming, and technology.
• Direct visibility of performance impact from day one.

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