Engineer, Digital Marketing

Leverage is a growth consultancy specializing in SEO, AI-driven search, digital acquisition, and performance marketing for highly competitive industries across global markets.

We’re now expanding by building a portfolio of AI-powered marketing products and services. Our first product,
TapasSEO
, reimagines how businesses purchase ad‑hoc SEO services with an on‑demand marketplace.

As we scale, we’re looking for our first Performance Growth Engineer to build and own the systems that drive sustainable customer acquisition.

Unlike traditional performance marketing positions, in Leverage you’ll own the entire customer acquisition engine—from first impression to qualified customer—and continuously improve every stage using experimentation, automation, analytics, and data‑driven decision making.

You will work directly with the founders, have significant ownership, and help shape the growth strategy of both TapasSEO and future Leverage products.

Own all paid customer acquisition channels, including:

• Google Ads
• Linked In Ads
• Meta/Instagram/others retargeting campaigns
• Organic growth
• Email marketing
• Retention and upsells

Additional responsibilities include:

• Campaign strategy
• Budget allocation
• Audience segmentation
• Creative testing
• Bid optimization
• Performance reporting
• Continuous ROI improvement

Design and maintain reliable marketing measurement across the entire customer journey.

• UTM architecture
• GA4 implementation and maintenance
• Mixpanel event tracking
• Multi‑touch attribution
• Funnel reporting
• Conversion tracking
• Dashboard creation
• Performance analysis

You should be fully independent in analyzing data and identifying opportunities without relying on external analysts.

Continuously improve website and landing page performance through structured experimentation.

• Headlines
• Value propositions
• Calls‑to‑action
• Service page layouts
• Pricing presentation
• Forms
• Checkout experience
• Navigation
• User flows

Plan, execute, measure, and document experiments on an ongoing basis.

Design and optimize automated customer journeys, including:

• Welcome sequences
• Lead nurturing
• Educational campaigns
• Abandoned checkout recovery
• Re‑engagement campaigns
• Upsell and cross‑sell automation
• Customer retention initiatives

Own the complete lifecycle of TapasSEO’s affiliate program.

• Recruiting new affiliates
• Onboarding partners
• Tracking attribution
• Managing commissions and payouts
• Performance optimization
• Building long‑term affiliate relationships

Lead strategic acquisition initiatives including:

• Pre‑launch waitlist campaigns
• Product launches
• Promotional campaigns
• Industry conference follow‑up campaigns (ICE, SiGMA and others)
• Partnership‑driven acquisition campaigns

Partner with designers, developers, AI content creators, and video specialists to produce high‑performing creative assets.

You will define campaign objectives, messaging, formats, and testing priorities while ensuring every asset supports measurable business goals.

• 3–5 years of B2B/B2B SaaS performance marketing experience
• Demonstrated ownership of customer acquisition KPIs
• Strong Google Ads expertise
• Strong Linked In Ads expertise
• Experience managing paid media budgets
• Deep understanding of conversion funnels
• Advanced GA4 knowledge
• Experience with Mixpanel or similar analytics platforms
• Experience with email automation platforms
  
  Strong analytical and quantitative skills
• Excellent written and spoken English

• SEO or Technical SEO knowledge
• GEO (Generative Engine Optimization) experience
• Experience marketing AI or SaaS products
• Experience with in the iGaming industry
• Startup or early‑stage company experience
• Familiarity with AI tools for marketing workflows
• Experience managing affiliate marketing programs
• AI vibe coding

• Help build a category‑defining AI‑first SEO business from the ground up.
• Work directly with experienced founders with deep expertise in SEO, AI, and digital growth.
• Own growth strategy instead of executing someone another roadmap.
• High autonomy, minimal bureaucracy, and rapid decision making.
• Opportunity to evolve into Head of Growth as the company scales.
• Shape products used by businesses worldwide.

Please send us:

• Your CV
• Linked In profile
• Examples of growth initiatives you’ve personally led
• A short note describing the three growth experiments you would run during your first month at Leverage

We’re less interested in polished cover letters and more interested in how you think, experiment, and solve growth challenges.