Creative Strategist; AppLovin

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high‑quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of the Financial Times, who ranked us among APACs top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organized by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

As a Performance Creative Strategist (App Lovin), you’ll be at the forefront of helping us build App Lovin into a scalable customer acquisition channel for our DTC supplements brand. You’ll own the creative strategy for App Lovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod;

instead, you’ll operate at the channel level, identifying what works on App Lovin and translating those learnings into repeatable systems that can be applied across the business. You’ll work closely with Growth & Creative teams in charge of individual products to develop performance‑driven concepts, influence campaign decision‑making, and build the creative playbook for a channel we’re looking to grow from the ground up.

Serving a primarily female demographic aged 35–65, you’ll combine direct‑response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click‑through, conversion, and overall campaign efficiency.

• Lead the development of our creative strategy for App Lovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.
• Identify what drives success on App Lovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.
• Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.

• Dive into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.
• Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.
• Develop a strong understanding of how creatives should be adapted to suit App Lovin’s environment and performance model.

• Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.
• Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.
• Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.

• Partner closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.
• Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.
• Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.

• Develop direct‑response ad concepts designed to attract attention, communicate value clearly, and drive action.
• Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.
• Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.

• Apply performance creative learnings across a portfolio of products rather than focusing on a single SKU.
• Adapt concepts and…