Creative Strategist; TikTok Shop

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, ranking us among APAC’s top high‑growth companies, and we have been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!

As a Creative Strategist (Tik Tok Shop), you’ll be at the forefront of turning Tik Tok into a high‑leverage growth channel for our DTC supplements brand. You’ll own creative strategy for Tik Tok across organic content, paid ads, and Tik Tok Shop, identify what makes content perform on‑platform, translate insights into scalable creative systems, and help drive customer acquisition and conversion through Tik Tok‑specific strategies.

Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking.

• Drive Tik Tok Channel Growth Through Creative Strategy:
  Own the strategy, identify how to unlock acquisition and conversion, develop concepts across organic Tik Tok, paid Tik Tok ads, and Tik Tok Shop, translate insights into repeatable creative frameworks.
• Conduct In‑Depth Tik Tok Creative Research:
  Dive into trends, competitor activity, creator formats, comment sections, customer behaviour; use research tools to identify opportunities; distil findings into actionable creative angles, hooks, scripts, and briefs.
• Execute a Strategic Tik Tok Testing Process:
  Build and refine a testing pipeline, partner with teams and creators, evaluate and iterate on concept, identify winning patterns and scale through a structured testing approach.
• Create for Every Stage of the Tik Tok Customer Journey:
  Develop creatives tailored to different funnel stages, match user mindset, ensure platform‑native and strategically aligned to brand goals.
• Build Engaging, Native, High‑Converting Content:
  Develop ad concepts and organic content built for Tik Tok, emphasize attention, retention, relatability, action; identify trends and storytelling devices that can be adapted into high‑performing branded content.
• Support Tik Tok Shop Growth:
  Partner with stakeholders to develop creatives that improve shop performance, shorten the path from discovery to purchase within the Tik Tok ecosystem, and test creative approaches that enhance product page engagement and sell‑through.
• Optimize Conversion Levers Through Creative:
  Identify content and funnel bottlenecks on Tik Tok, improve performance by testing hooks, pacing, CTAs, product demonstration, proof elements, creator delivery, and offer framing.

• Consistently develop Tik Tok creatives that drive strong engagement, click‑through rates, hold rates, and conversion performance.
• Contribute meaningfully to Tik Tok becoming a scalable acquisition and growth channel across organic, paid, and Tik Tok Shop surfaces.
• Deliver concepts that combine platform relevance with commercial impact, balancing native storytelling with direct response performance.
• Help uncover repeatable creative insights that improve testing velocity, creative hit rate, and overall Tik Tok efficiency.
• Strengthen collaboration between Growth Marketing and Product Marketing by translating Tik Tok learnings into scalable growth opportunities for the wider business.

• 5+ years in DTC creative strategy, performance creative, or growth‑focused content development, ideally with meaningful experience on Tik Tok Shop.
• Strong portfolio showcasing short‑form content, direct response creative thinking, and an understanding of what makes content perform in‑feed.
• Deep familiarity with Tik Tok as a platform, including content trends, creator…