Field Marketing Manager

Erie Home, a national leader in premium residential roofing and exterior remodeling, is seeking a Field Marketing Manager to drive local brand growth and qualified lead generation. Based around key markets, this role plans and executes home shows, neighborhood canvassing, retail and community events, and local partnerships that feed our sales teams. You'll manage budgets, vendors, and on-site staff while ensuring messaging aligns with our performance-driven, customer-first culture.

Ideal candidates bring construction or home improvement marketing experience, strong analytics skills, and the drive to thrive in a fast-growing, results-oriented environment.

Responsibilities

• Plan and execute local field marketing campaigns to generate qualified leads
• Coordinate and staff home shows, local events, and community promotions
• Develop partnerships with local organizations and vendors to expand market reach
• Manage field marketing budget, timelines, and campaign logistics
• Track, analyze, and report on campaign performance and lead quality
• Collaborate with sales teams to align marketing efforts with revenue goals
• Create local marketing materials aligned with Erie Home brand standards
• Research market trends and competitors in residential construction
• Train and support field representatives on brand messaging and promotions
• Ensure all field marketing activities reflect Erie Home's customer-first culture

Required Skills

• Field marketing campaign management
• Event planning and execution
• Lead generation and funnel management
• Marketing analytics and reporting
• Budgeting and vendor management
• CRM and marketing automation tools
• Local partnership and sponsorship development
• Construction or home improvement industry knowledge
• Brand and messaging implementation
• Team leadership and staff coordination