Search Marketing Manager

Job Description

Search Marketing Manager

Who are we and what do we do?

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand;

Rōti®, a Mediterranean-inspired fast-casual restaurant; ™, a trusted marketplace for low-dosage THC & CBD wellness products; andBerry

Direct®, our robust supply chain infrastructure. Together, these brands are fueled byThe Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

Purpose:

As the Search Marketing Manager, you will manage and execute Search Engine Marketing and Affiliate initiatives for our e-commerce brands. You will be crucial in driving qualified traffic to our website and boosting online visibility to new and returning customers. Your main goal will be to uncover new search strategies that lead to increased order volume and revenue, all while maximizing efficiency within the Affiliate and Paid Search channels.

You will own the development and optimization of search campaigns across Google Ads and Microsoft Advertising, leveraging both manual and automated bidding strategies to drive performance. This role requires a deep understanding of search fundamentals, auction dynamics, and in-platform levers to unlock growth.

Location:

This position will be on site at our Corporate Office in Sandy Springs, GA Monday - Friday.

Responsibilities:

• Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact (Affiliate) and Google Ads and Microsoft Advertising (Paid Search).
• Execute both manual and automated bidding strategies, understanding when and how to leverage each to maximize efficiency and scale.
• Analyze Affiliate and SEM performance using reporting tools such as Adobe Analytics, Google Analytics, and in-platform data.
• Identify optimization opportunities through regular data review and develop strategies that align with business goals.
• Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
• Draft and A/B test ad copy across various ad formats to enhance customer resonance.
• Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
• Monitor daily performance and allocate budgets effectively to meet channel KPI targets.
• Develop a testing roadmap for betas and optimization strategies to gauge their impact.
• Stay current with the latest trends and best practices in the Affiliate and Paid Search channels.
• Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Required Experience

• A minimum of 4-5 years of high-impact Paid Search (SEM) experience leveraging Google Ads, Microsoft Advertising, and key analytics tools.
• At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment utilizing manual and automated bidding strategies.
• Experience managing Affiliate marketing.
• Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.
• Proven experience managing both manual and automated bidding strategies, with a clear understanding of when to apply each to achieve performance goals.

Key

Competencies:

• Affiliate/Paid Search Strategy:
  Adept at identifying and communicating optimal Search opportunities across the full consumer journey. Deep understanding of SEM fundamentals, including bidding strategies, auction dynamics, keyword strategy, and in-platform optimization levers.
• Continuous Improvement:
  Driven by a strong desire for growth, consistently applying feedback to enhance performance and skills.
• Impactful Decision-Making:
  Leverages strong business judgment to prioritize and articulate initiatives with the greatest bottom-line impact.
• Data-Driven Insights:
  Transforms raw performance data into strategic recommendations that optimize campaigns and drive results.
• Effective Communication:
  Possesses strong interpersonal and communication skills, both written and verbal, for clear and compelling articulation.

What We Offer:

• Strong team-oriented environment, emphasizing cross-functional partnerships.
• The stability and resources of an i