Vice President, Marketing

Smith is the leading independent electronic components distributor in the world. Since our founding in 1984, Smith’s Intelligent Distribution model and commitment to quality has allowed us to deliver comprehensive solutions to electronic component supply chains. We work across a variety of industries including automotive, supercomputing, gaming, medical devices, oil and gas, and more. Additionally, we provide tailored supply chain solutions such as counterfeit testing, vendor inventory management, and sustainable hardware disposition.

We’re excited to meet you and share what we love about Smith!

The Vice President of Marketing is responsible for developing and executing the company’s overall marketing strategy to drive revenue growth, market leadership, customer acquisition, and customer retention. This executive leader will oversee all aspects of B2B marketing, including demand generation, brand management, product marketing, content marketing, digital marketing, communications, customer marketing, and marketing operations.

Reporting to the Chief Administrative Officer, the VP of Marketing will lead a high-performing marketing organization and partner closely with Sales, Operations and Executive Leadership to achieve corporate growth objectives.

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives.
• Establish annual and multi-year marketing plans, budgets, goals, and KPIs.
• Serve as a strategic advisor to the executive leadership team on market trends, customer insights, competitive dynamics, and growth opportunities.
• Build and scale a modern marketing organization capable of supporting rapid business growth.
• Collaborate with both content- and visual-team colleagues to plan and produce attention-getting multimedia collateral
• Support Visual Designer in creating and maintaining graphics materials and handling day-to-day graphics/design requests
• Provide multimedia support on major projects such as trade shows, campaigns, and events
• Manage technical responsibilities of video and photo creation and editing for projects

• Develop and execute a thought leadership strategy that positions the company as a trusted industry authority and preferred partner within its target markets.
• Elevate executive leadership visibility through strategic speaking engagements, industry events, media opportunities, podcasts, webinars, and published content.
• Lead the creation of high-value research, insights, white papers, case studies, and market commentary that influence customers, prospects, industry analysts, and partners.
• Build relationships with industry influencers, analysts, trade associations, and media outlets to strengthen the company’s market presence and credibility.
• Identify emerging industry trends and translate market insights into compelling content and campaigns that shape industry conversations.
• Partner with Product, Sales, and Customer Success leaders to showcase customer outcomes, innovation, and expertise through impactful storytelling.
• Establish measurement frameworks to track brand sentiment, share of voice, media coverage, analyst recognition, thought leadership engagement, and market influence.
• Drive programs that increase the company’s recognition among customers, prospects, industry analysts, and key stakeholders as a leader and innovator in the market.

• Own marketing-sourced and marketing-influenced pipeline targets.
• Develop demand generation programs across digital, content, events, ABM, partner marketing, and outbound channels.
• Optimize lead generation, lead nurturing, conversion rates, and marketing ROI.
• Partner with Sales leadership…