Senior Growth Marketing Manager Customer Acquisition Paid Media

Full Time Augusta, GA, US

9 days ago Requisition

At Tax Slayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, Tax Slayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.

Tax Slayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. Tax Slayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.

Job Summary

The Senior Manager, Growth Marketing leads paid media, emerging channels, and growth initiatives across Tax Slayer Consumer and Tax Slayer Pro. This role develops and executes growth strategies that drive customer acquisition and business performance while improving measurement, reporting, and marketing effectiveness. The position works cross-functionally with internal teams and external partners to optimize marketing investments, evaluate new opportunities, and support long‑term business growth.

Core Responsibilities

Growth and Channel Strategy

Develop integrated growth strategies across Tax Slayer Consumer brands and Tax Slayer Pro.

• Lead strategy and performance oversight for paid media, including paid social, display, You Tube, demand generation, influencer, and UGC.
• Evaluate emerging channels, including community-based and platform-specific opportunities.
• Translate priorities into channel plans, investment recommendations, test roadmaps, and measurable objectives.
• Balance near‑term acquisition performance with longer‑term channel development and brand‑building.

• Lead budget planning, allocation, pacing, forecasting, and performance visibility for growth channels.
• Evaluate channel and partner performance using acquisition, incrementality, profitability, and strategic‑value signals.
• Recommend investment changes based on performance, priorities, and portfolio tradeoffs.
• Ensure that creative, audience, landing- age, and measurement requirements are aligned before launch.

• Lead affiliate marketing strategy, planning, economics, and performance management.
• Manage affiliate publisher relationships, commission structures, promotional terms, and program governance.
• Set affiliate program objectives, measurement frameworks, and operating expectations.
• Monitor affiliate performance, publisher mix, compliance, and profitability.
• Identify opportunities to improve affiliate efficiency, incrementality, and contribution to acquisition goals.

• Partner with Analytics, Marketing Operations, Product, Engineering, and vendors to strengthen reporting, attribution, and decision confidence.
• Define measurement plans for campaigns, channels, partners, and growth experiments.
• Oversee marketing tags, pixels, data-layer requirements, and related measurement infrastructure.
• Support reporting visibility and data governance through Atlan and internal analytics systems.
• Manage external analytics and measurement partners.
• Identify measurement gaps and drive cross‑functional resolution.

• Serve as the senior day‑to‑day leader for agencies and specialized marketing partners.
• Set scopes, deliverables, expectations, decision rights, and accountability across the partner ecosystem.
• Determine which…