Digital Marketing Lead

Summary

Digital Marketing Lead - Production Software

Fully Remote United Staes position

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital marketing strategy, execution, and performance across the Production Software division.

This role will be responsible for building and optimizing integrated digital programs that generate demand, accelerate pipeline, increase customer engagement, and support revenue growth across Hexagon's portfolio of manufacturing software solutions.

The Digital Marketing Lead will serve as a key connection point between Product Marketing, Demand Generation, Regional Marketing, Sales, Product Management, Marketing Operations, and external partners, translating commercial priorities into scalable digital programs across global and regional markets.

This is a highly analytical and execution-oriented role. The ideal candidate combines strong B2B digital marketing expertise with a growth mindset and understands how paid media, organic search, web experiences, content, marketing automation, account-based marketing, and analytics work together to move prospects through the customer journey.

Success will be measured not simply by traffic or engagement, but by the ability to create measurable impact across lead generation, marketing-qualified opportunities, pipeline contribution, conversion, customer acquisition, and revenue growth.

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.
• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.

• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.
• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.

• Partner with internal digital and web teams to improve the Production Software digital customer experience.
• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search‑intent alignment.

• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.
• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.

• Establish clear KPIs and performance frameworks for digital marketing activities.
• Monitor and report on metrics including traffic, engagement, conversion rates, cost per lead, MQLs, sales-qualified opportunities, pipeline contribution, customer acquisition cost, campaign ROI, and revenue influence.
• Establish a culture of continuous experimentation, testing, measurement, and optimization.

• Leverage AI‑enabled marketing tools to improve campaign development, audience insights, personalization, content optimization, analytics, and operational efficiency.
• Identify practical use cases for generative AI and marketing automation across campaign creation, SEO, paid media, customer journeys, reporting, and experimentation.

• Bachelor's degree in Marketing, Business, Communications,…