Director of Sales - Flooring

If you have hardwood or LVP experience, living in GA, TN, AL, SC, or FL - Reach out!

The Regional Sales Director is responsible for driving profitable growth across retail and wholesale channels within a defined region, with a focus on hard surface flooring products. This role leads and develops a team of Territory Sales Managers, executes regional sales strategies, and builds strong customer relationships to achieve revenue, margin, and market expansion goals. The position requires a balance of strategic leadership, hands‑on sales execution, and cross‑functional collaboration.

• Lead, coach, and develop a team to achieve sales and profitability targets
• Establish and monitor KPIs and performance expectations
• Execute regional sales strategies including product launches, pricing, promotions, and merchandising
• Drive expansion of retail and distributor partnerships and identify growth opportunities
• Build and maintain strong relationships with key customers and partners
• Analyze sales performance, market trends, and competitive activity
• Report on revenue, margin, and distribution metrics to leadership
• Collaborate cross‑functionally with internal teams to support business objectives
• Manage inventory initiatives, including closeouts and excess stock
• Travel extensively to support field execution and customer engagement

• 10+ years of outside sales experience, including 4-6+ years in a leadership role
• Experience in flooring – LVP and Hardwood are a must!
• Demonstrated ability to drive revenue growth and lead high‑performing teams
• Strong communication, analytical, and organizational skills
• Experience with retail‑focused distribution models preferred
• Knowledge of merchandising, pricing, promotions, and inventory management
• Entrepreneurial, results‑driven, and hands‑on leadership style
• Ability to travel frequently (approximately 75% of the time)