Senior Manager, Commercial Acquistion Strategy

About Team / Role

We are hiring a Senior Manager of Card Acquisition Strategy to own the lower funnel customer acquisition journey. This is a high‑impact cross‑functional leadership role sitting at the intersection of Sales Operations, Product and Marketing. Your mission is two‑fold: first, to act as a strategic lead for the Sales organization, evolving our structures, lead prioritization and productivity models to drive higher ROI;

second, to be the commercial thought leader for the lower funnel, ensuring that whether a prospect is engaged by a rep or a digital channel, the path through application, credit and issuance is frictionless, automated and fast. You are the commercial lead responsible for turning high‑level growth strategy into a high‑performance reality, ensuring our systems and processes are perfectly tuned for customer acquisition.

Location:

Remote (USA) or Hybrid (Portland, ME).

• Omnichannel Conversion Strategy (Lead‑to‑Card): drive the commercial strategy for the end‑to‑end application journey to maximize conversion performance, defining business requirements for a seamless "Pre‑Card" experience, identifying and removing friction points to aggressively reduce Time‑to‑Decision and Time‑to‑First‑Transaction across all channels.
• Commercial Voice in Product
  
  Roadmap:
  
  serve as the primary commercial lead within technical sprints, ensuring the product roadmap is aligned with revenue targets and advocating for high‑impact initiatives such as enhanced KYC/KYB integrations and automated decisioning.
• Salesforce Optimization & "The Last Mile": own the successful implementation and field adoption of the commercial tech stack, bridging the gap between high‑level strategy and daily execution by ensuring Salesforce (CRM) workflows, lead scoring and automated follow‑ups are physically adopted by the sales team.
• Sales Org Evolution & Strategic Leadership: provide the strategic framework for the next evolution within the Commercial business, including sales structure redesigns, territory planning and segment‑specific strategies, and act as a thought leader for senior leadership.
• Data‑Driven Bottleneck Identification: establish and monitor "Micro‑KPIs" across the lower funnel (e.g., App Start‑to‑Submit rates, Document Upload velocity, Credit Approval pull‑through), use insights to lead course‑correction actions with Marketing and Product teams to identify exactly where prospects stall and why.
• Data Storytelling & Executive Presence: translate complex funnel metrics and technical roadmaps into clear, compelling strategic narratives for senior leadership, building high‑quality, structured presentation materials and using Excel to perform underlying analysis that facilitates decisive action.

• 10 years of progressive experience in Sales Operations, Revenue Operations or Commercial Strategy, with a specific focus on optimizing acquisition funnels.
• Salesforce Proficiency: advanced user‑level knowledge of Salesforce (CRM), expert at building custom reports and dashboards to track funnel performance, monitor rep activity and identify data integrity issues.
• Analytically Driven: proficiency in Excel for data analysis (e.g., pivot tables, VLOOKUPs, data cleaning), comfortable manipulating large datasets to identify trends, conversion leaks and performance gaps.
• Executive Presentation: proven ability to build high‑stakes PowerPoint/Google Slides decks that tell a story, turning complex data into a clean, persuasive executive narrative.
• Strategic Influence: proven ability to provide thought leadership and influence without authority, successfully collaborating across Marketing, Product and Sales teams.
• Mindset: highly analytical and systems‑oriented with a strong bias toward action; the ability to think like a "Product Owner" while maintaining a "Sales Growth" heart.

• Familiarity with data warehousing tools such as Snowflake and ability to write basic SQL queries to extract and manipulate funnel data independently.

Base pay range: $ - $. Actual pay rates will vary and will be based on various factors,…