Product Associate — Activation Job Augusta area,Maine USA,Business

Position: Product Associate — Employee Activation

Background:

Employers play a vital role in the health and well-being of their people, funding a significant portion of healthcare spending in the U.S. Costs continue to rise while outcomes and experiences lag, and employees struggle to navigate a maze of disconnected digital tools, providers, and benefits.

Levanto was born out of Baylor Scott & White Health (BSWH), the largest and most trusted not-for-profit health system in Texas. We’re building something rare: an integrated suite of digital health and hybrid care solutions that helps employers give their teams what they want – great care, personalized, integrated and accessible when & where they want it.

As an internal startup within the health system, the Levanto team enjoys unparalleled access to the executives at BSWH, major investors, and other cutting-edge startups across the industry. Entrepreneurial-minded candidates will find a challenging environment, a supportive team, and an opportunity to develop a broad skillset while affecting meaningful change in health care.

We are looking for people to join this exciting new team who are passionate problem solvers who want to develop and transform how customers access care.

Position Summary:

The Product Associate will be a dual-role contributor on the Employee Activation team, responsible for both product delivery and marketing operations that drive enrollment into Levanto virtual care programs. Responsibilities may include roadmap execution, sprint management, data analysis, cross‑functional coordination, campaign execution, push notification strategy, and/or channel performance analysis. The Product Associate will report to the Product Manager and will have high visibility with Customer Solutions leadership.

This is an exciting opportunity to join an innovative team at the intersection of digital health, product, and growth marketing — in an environment that rewards curiosity, analytical rigor, and bias toward action.

Jobs to Be Done:

Product Execution & Roadmap Delivery

Execute sprint goals aligned to the Employee Activation roadmap, communicating progress and blockers to leadership regularly

Participate in agile ceremonies and collaborate with engineering, design, and QA to develop features, write user stories, and define acceptance criteria

Manage the product backlog, triage incoming requests, and ensure prioritization reflects business objectives and activation targets

Own program initiatives end‑to‑end, coordinating across cross‑functional partners (e.g., digital, operations, data engineering, clinical) to ensure seamless releases

Build and maintain detailed workflows that translate product strategy into executable delivery plans

Develop materials and communications to represent product decisions and release updates to stakeholders

Marketing Operations & Campaign Execution

Help plan and coordinate digital marketing campaigns (push notifications, in‑app campaigns, etc) across employer groups to drive

enrollment into Levanto care programs

Support A/B testing design and execution for campaign messaging, managing variant setup and documentation of test conditions

Track campaign performance against activation KPIs and synthesize results into clear, actionable summaries

Manage employer‑specific content customization workflows, including asset coordination with design and stakeholder approval

Analytics & Performance Monitoring

Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) to track enrollment funnels, campaign performance, and feature adoption

Build and maintain dashboards and charts that surface key activation metrics — including eligibility form completion rates, enrollment conversions, and channel contribution

Proactively identify and elevate issues — from instrumentation gaps to funnel drop‑off — with a clear point of view on root cause and recommended resolution

Preferred Candidate Profile:

2–4 years of professional experience in digital product management, product operations, growth marketing, or a similar role — preferably in a healthcare, health‑tech, or consumer digital environment
Demonstrated ability to manage sprint processes, write user stories,…