Manager, Marketing Communications

Overview

The Manager of Marketing Communications is responsible for planning, organizing, and implementing all marketing communications activities and materials including internal and external event planning and strategies, digital content development and support, digital sales enablement tools lead, content generation for trade events, digital advertising, and online communication efforts including e‑mail, web, and social media. The role will have an immediate focus on website development and optimization, SEO/GEO and user experience.

This role works within the Medical Informatics Business Unit (BU), specifically with the Marketing Communications team, and in collaboration with BU product management and downstream marketing to a designated area in the portfolio, such as cardiology, radiology, pathology, etc., to develop and execute the communications strategy. This role will work in support of marketing goals and objectives to effectively represent the company's Medical Informatics products (PACS) and services and drive interest and demand among target audience segments.

• Develop corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
• Collaborate within the BU on clinical specific messaging and delivery both internally and externally with direct responsibility for an assigned area, such as radiology, cardiology, pathology PACS, etc.
• Recommend communications tactics, budget allocation, and activities for the expression of approved strategies. Prepare communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
• Establish metrics & KPI’s for success with each campaign and communications strategy.
• Specialize in website optimization and user experience.
• Lead SEO/GEO projects and tactics.
• Manage BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers on specific projects.
• Manage areas of the portfolio for designated products such as cardiology marketing communications content, tactics and projects.
• Identify informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups.
• Coordinate and manage creative briefings with input from appropriate parties.
• Support and help coordinate the various Medical Informatics digital platforms and sales enablement tools.
• Adhere to the Company’s quality and regulatory compliance requirements, without exception, and ensure that all job duties inherent in the position description are performed in accordance with established policies and procedures.
• Identify, contract, and manage appropriate outside resources and agencies required to execute marketing communication activities. Clearly express in writing performance expectations for said resources and ensure the quality of all contracted deliverables.
• Establish and manage vendor budgets and prepare monthly spending analyses reporting budget compliance or variation. Manage fulfillment services including vendor relations and inventory management.
• Plan project specific photo shoots, video productions, and editing sessions.
• Support internal and external event planning to include securing meeting locations and logistics, as well as being part of the team in the completion of tasks and decision making on event details.
• Support Public Relations, Employee Communications, Event, and E
  - Communications efforts. Collaborate closely with Fujifilm Holdings group and identify synergies and ways to leverage shared company resources.
• Develop for specific product lines the marketing communication materials required to support marketing plans and programs, specifically cardiology. Maintain print and electronic libraries for use in advertising, brochures, internet development, presentations, eblasts and trade shows.
• Prepare routine reports and various documents to measure various sales and promotional communications effectiveness. Prepare budgets and project tracking.
• Assist product…