Marketing Specialist

If you are a current State of Maine employee, please submit your application through the internal application process using the Find Jobs report in PRISM. Seasonal employees who do not have PRISM access should apply through the State’s career page and indicate on the application that they have previously worked for the State..The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine.

An emphasis on the development of social media campaigns and interacting with consumers is key to creating positive relationships with players.

Bureau of Alcoholic Beverages and Lottery Operations Marketing Specialist - Augusta Opening Date:
July 27, 2026

Closing Date:
August 10, 2026

Grade / Admin Unit : 22 / Professional / Technical Job Class Code: 0965

Salary: $ 47,174.40 - $ 65,832.00 / Annually Position Number:

Location:

Augusta Telework:
None Currently, this position is not eligible for visa sponsorship or STEM OPT extensions.

OVERVIEW:

The position works closely with the lottery marketing manager to develop and implement advertising campaigns designed to inform the public of lottery products being sold in Maine. An emphasis on the development of social media campaigns and interacting with consumers is key to creating positive relationships with players.

JOB DESCRIPTION:

This is administrative services work involving the promotion of lottery products through market expansion initiatives and the enhancement of marketing processes. Responsibilities include analyzing market data, assisting in the development and implementation of lottery marketing programs, creating and managing social media content, and engaging with the public through various communication channels. Work is performed under limited supervision.

REPRESENTATIVE TASKS:

Confer with lottery industry professionals, retailers, vendors, and associated organizations to obtain information and market intelligence.

Gather, analyze, and interpret sales and market data to identify trends and opportunities.

Assist in the development and implementation of marketing, advertising, and merchandising programs designed to increase lottery sales and player engagement.

Plan, coordinate, conduct, and oversee presentations, demonstrations, promotional events, and outreach activities for retailers, industry representatives, and consumers.

Monitor sales performance and prepare market analysis reports to evaluate the effectiveness of marketing initiatives.

Collect and analyze market condition data related to department-sponsored programs, projects, and policies, and recommend modifications or improvements.

Develop, publish, and monitor social media content; respond to player inquiries and comments in a professional and timely manner.

Prepare written reports, correspondence, and project updates to communicate program status, results, and recommendations.

Maintain effective working relationships with retailers, vendors, media representatives, and other stakeholders.

The position will also work with the Lottery Games Manager during the game development process to provide input based on consumer demand.

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of marketing, advertising, promotional methods, and merchandising practices.

Knowledge of marketing research techniques and statistical analysis methods.

Knowledge of social media platforms, content development, and audience engagement strategies.

Ability to gather, analyze, and interpret market and sales data and prepare comprehensive reports.

Ability to develop, implement, and evaluate effective marketing and promotional programs.

Ability to communicate effectively both orally and in writing.

Ability to create clear, concise, and persuasive written materials.

Ability to work independently and manage multiple projects simultaneously.

Ability to establish and maintain effective working relationships with internal and external stakeholders.

Proficiency in standard business software and social media management tools.

MINIMUM QULIFICATIONS :

A six (6) year combination of education, experience, and/or training in business administration,…