Senior Integrated Marketing Manager

9999 - Field (US)

Full time

R26-2131

Where you’ll work:

9999 - Field (US)

Marketing at Go To

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Location: USA preferred | Open to candidates based in Guatemala

Your Day to Day

As a Senior Integrated Marketing Manager, you will:

• Collaborate with Product Marketing and Sales to understand our target personas, our productdifferentiators, and ourcontent strategy, using this information todesign Marketing campaigns

• Designaccount-based marketing campaigns toacquirenew logos from enterprise organizations,definingthetarget account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign

• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale

• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives

• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices

• Understand the role of each marketing channel in the buyer journey,proactivelymonitoringifchannels and tactics are performing at/above benchmarkandinfluencingotherteams tooptimizeareas of underperformance

• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales playsagainst our target accounts

• Provide regular reporting to Marketing and Sales leadership aboutyour campaigns with the goal ofcommunicatingoverall performancetrendsandnext steps to improve results

• Contribute to the quarterly planning process for Marketing, partnering with functional teams toallocatebudget by marketing channel and forecast leads, pipeline, and revenue

• Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market

What
We’re
Looking For

As an Integrated Marketing Manager, your background will look like:

• 3-5yearsof
  
  Integrated
  
  Marketingexperiencepromoting SaaS products to Enterprise orgs

• Strong background in account-based marketing, especially1:
  
  Fewand 1:1campaigns

• Proven ability to managecampaigns from strategy to execution to optimization

• Proven track recordofbuilding positive relationships with
  
  Marketing and Sales teammates

• Experience with monitoring andattaininglead, pipeline, and revenue targets

• Understanding of relevant technology (6
  
  Sense, Salesforce, Tableau, Claude, ChatGPT)

• Exceptional communication skills (interpersonal, written & verbal)

• Proactive, detail-oriented,andable to think creatively and quicklyto solve problems

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:

• Comprehensive health benefits

• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days

• Tuition reimbursement and access to instructor-led and on-demand learning and development programs

• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching

• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we…