Field Sales Manager, Alliedstar. Augusta LilyLifestyle

Field Sales Manager

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The Field Sales Manager will be responsible for driving revenue growth, dealer performance, and market expansion for Alliedstar intraoral scanners and digital dentistry solutions across the United States and Canada. This is a quota-carrying, individual contributor role with full accountability for dealer wholesale buy-in, field-level sell-out performance, pipeline development, and long‑term partner success.

The Field Sales Manager will own assigned dealer relationships while also identifying, qualifying, recruiting, and onboarding new dealer partners aligned with Alliedstar's North America commercial strategy. This includes leading commercial discussions, developing dealer‑specific growth plans, supporting distribution agreement execution, and ensuring dealer partners are equipped to successfully represent, sell, and support Alliedstar solutions.

This role requires the ability to operate from dealer C‑suite leadership through field sales teams – "C‑suite to street" – while also engaging directly with dental professionals, labs, DSOs, KOLs, and other key market influencers. The Field Sales Manager serves as a critical link between Alliedstar corporate leadership, dealer partners, and the dental market to maximize revenue, adoption, brand visibility, and customer success.

The Field Sales Manager will be required to travel frequently across the United States and Canada, estimated at 50%–80%.

• Achieve assigned revenue, unit sales, and dealer performance targets across the United States and Canada.
• Drive both dealer wholesale buy‑in and sustained field‑level sell‑out.
• Own territory and dealer pipeline development, opportunity progression, forecasting accuracy, and conversion performance.
• Maintain disciplined CRM usage, including accurate account plans, opportunities, activities, forecasts, and competitive intelligence.
• Track, analyze, and report sales performance against assigned KPIs, including revenue, units, dealer activity, demos, close rates, and sell‑through results.
• Develop and execute territory and dealer‑specific business plans to drive predictable growth.

• Serve as the primary commercial owner for assigned dealer partners.
• Build and maintain executive‑level relationships with dealer leadership, sales managers, technology teams, and field representatives.
• Align dealer partners around revenue goals, product positioning, sales execution, training expectations, and field activity.
• Hold dealers accountable for agreed‑upon performance metrics, quarterly goals, and commercial commitments.
• Identify gaps in dealer execution and proactively implement corrective action plans.
• Ensure Alliedstar receives appropriate mindshare, visibility, and representation within dealer sales organizations.

• Identify, evaluate, and recruit new dealer partners aligned with Alliedstar's commercial strategy.
• Assess prospective partners based on market reach, sales capability, customer base, technical competency, financial readiness, and ability to execute both buy‑in and sell‑out.
• Lead commercial discussions with prospective dealers, including business opportunity, pricing structure, expectations, territory alignment, and growth plans.
• Collaborate with internal stakeholders on distribution agreements, onboarding, account setup, and launch planning.
• Oversee onboarding and ramp‑up of new dealers to ensure early activity, pipeline creation, product competency, and sales traction.

• Conduct ride‑alongs, joint sales calls, dealer rep training, in‑office demonstrations, and regional selling activities.
• Train dealer teams on Alliedstar products, digital workflows, competitive positioning, pricing, promotions, and clinical use cases.
• Equip dealer reps to confidently position Alliedstar scanners against competitive intraoral scanner solutions.
• Support dealer events, study clubs, technology nights, trade shows, and local market development programs.
• Reinforce consistent messaging, sales process discipline, and solution‑based selling across dealer teams.