Director of Category Development​/Senior Manager

Salary: $

We have partnered with a large meat packaging company in the Greeley, CO area to provide them with a Director of Category Development Manager / Senior Manager. Please review the description below and let us know if you are interested.

• Must have experience using IRI, Nielsen or any other POS data source.
• Must have 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy.
• Must be proficient with syndicated data and insight platforms.
• Must have digital marketing and analytics experience.
• No more than 3 jobs in the last 10 years.

The Director leads the long term Category/Business/Channel Strategy process and the short term business development engine, while ensuring functional owners-Business Leaders, Category Managers, RGM, Brand, R&D, and Channel Owners-retain full decision rights. This role owns the process, frameworks, cadence, and integration that align the enterprise.

• Embodies and actively demonstrates our company values.
• Takes initiative, is disciplined, self directed, and motivated to uncover and develop market opportunities while driving impactful cross functional initiatives in a matrix structure.
• Excels at leading without authority – influencing through insight, frameworks, and clarity rather than mandates; acts as the integrator and facilitator of commercial inputs, ensuring coherence across channels and verticals.
• Is highly organized and capable of managing multiple projects, routines, and incoming requests with consistency and follow through.
• Builds processes, frameworks, and logic that enable better, faster, more aligned decision making.
• Develops strong, trust based relationships with R&D, Brand, Category, Sales, and Channel leaders; effectively navigates multiple and sometimes conflicting agendas to align teams on the most impactful opportunities.
• Communicates clearly and confidently; comfortable presenting insights and recommendations to customers and executive leadership.
• Understands business dynamics quickly, connects daily work to enterprise objectives, and effectively supports both strategic and tactical initiatives.
• Possesses strong analytical capability; translates market information into insights and insights into strategy to support fact based, economically sound decision making.
• Maintains an external orientation – builds networks, tracks market movements, and brings urgency and rigor to updating our market view.
• Operates with a growth and research mindset – tests assumptions, deepens understanding of market fundamentals, develops new tools, and continuously improves ways of working.

The team owns processes, frameworks & strategic discipline. It partners with functional decision-makers to outline business ambitions, shape insight led initiatives, proactively orchestrate their deployment, while guaranteeing organization readiness to win in the priority market segments.

• Business / Category / Channel Strategy Leadership
  • Lead the business strategy process that defines the ambition, the market model, where to play, and how to win.
  • Ensure shared understanding of category roles, competitive position, and growth horizons.
  • Work with cross functionals to define the plan and roadmaps.
• Brand & Marketing Strategy
  • Partner with Brand and Marketing teams to develop the consumer, customer and brand objectives.
  • Own the process and strategic discipline for defining the branded portfolio, consumer target, positioning, and 4
    
    Ps strategy.
  • Ensure all brand choices ladder up to category strategy and market opportunity.
• Innovation Platforms & Insight Development
  • Lead development of long-term innovation platforms grounded in consumer, operator, and customer insights.
  • Connect category and channel opportunities to R&D and Product Development pipelines.
  • Provide structured, insight-driven opportunity definitions for stage-gate with clear prioritization.
• Commercial Capability Roadmap
  • Own the commercial capability model: tools, systems, processes, dashboards, and decision frameworks.
  • Build organizational category fluency and commercial discipline across the matrix.
  • Standardize how insights, strategy, and action flow across the enterprise.
• Go-to-Market Strategy Process
  • Create GTM strategy frameworks across Retail, Food service, QSR, and emerging verticals.
  • Partner with Channel Owners and Sales to ensure differentiated, insight-led approaches.
  • Build cross functional GTM plans and aligned around the company goals.
  • Drive cross-functional alignment on the logic behind channel choices and customer positioning.

With an insight-led approach, it integrates Brand, Product, Sales roadmaps, align priorities and activity to drive specific GTM priority initiatives.

• Brand - Consumer / Customer development
  • Bring clear, actionable consumer/operator insights to inform brand, category, and customer decisions.
  • Clarify the…