Associate Brand Manager; Brand Management

Associate Brand Manager (Brand Management)

Idahoan Foods | Posted Mar 9 | Full‑time

Open to candidates in Denver, Colorado or Salt Lake City, Utah.

At Idahoan Foods, we bring people and families together by providing high quality, convenient food that delights and nourishes lives. As a leading CPG brand, we aim high and value collaboration, continuous improvement, sustainable sourcing, innovation, community engagement, and ethical practices. Our team members are the foundation of our future, and we are committed to learning, growing, and celebrating each other.

The Associate Brand Manager, Brand Management is primarily responsible for maintaining and improving our product portfolio within each fiscal year. Reporting to the Brand Manager, key responsibilities include supporting the development and execution of our annual marketing plan, measuring the effectiveness of new and existing items in reaching our marketplace and financial goals, and navigating complex data, evaluating financial performance, and driving business curiosity.

• Assist with the ongoing evaluation of the existing retail product portfolio, identifying opportunities for increased volume, profitability growth, on‑shelf productivity and operational efficiency.
• Assists with the gathering of information for, populating and maintaining a record of each “New Item Charter” for new retail products.
• Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth.
• Assist in new item commercialization through Idahoan’s stage‑gate process, supporting projects from concept to commercialization. Engaging key cross‑functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team.
• Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction.
• Provides data‑driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings.
• Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets.
• Responsible for the analysis of market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals.
• Demonstrated success identifying future business opportunities and challenges and developing action plans that address them proactively.
• Assist with evaluating portfolio efficiency and recommend opportunities for “Design-to-Value” initiatives to enhance our product quality and profitability.
• Collects and summarizes data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions.
• Identify opportunities to improve business processes and integrate business priorities across teams.
• Ensure Brand content and communication are consistent with agreed upon goals, priorities, and strategies.
• Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed.
• Manage product information within GDSN platform, ensuring accuracy and retailer readiness.
• Other duties as assigned.

• Analytical
  
  Skills:
  
  Outstanding analytical abilities and problem‑solving skills. Translate data‑driven insights to consumer‑driven solutions.
• Consumer‑minded:
  Passionate about people – understanding who they are, what unmet needs they have, and creating solutions that will better their lives.
• Collaborative Team Player:
  Skilled at working with different people with varying areas of expertise and can influence a team to complete complex projects while keeping things on time.
• Data Driven:
  Facts, data and insights guide your thinking and planning. A knack for digging into data to uncover what’s really happening and being able to…