Recruitment and Marketing Specialist ; Senior or Principal Professional

Recruitment and Marketing Specialist Open Rank (Senior or Principal Professional)

The CU Anschutz Graduate School is seeking a full-time (1.0 FTE) Open Rank Recruitment and Marketing Specialist. This position will promote graduate school programs through online and in‑person venues and advise students on admissions and academic requirements. It will support relationships with university departments, external institutions, and recruitment pipelines.

• Facilitate in‑person and virtual information sessions for all CU Anschutz Graduate School programs (master's and PhD).
• Provide advice and counsel to prospective students by suggesting programs that align with their educational preparation and career goals.
• Collaborate with graduate program directors and administrators to ensure recruitment services align with program needs and goals.
• Develop and maintain relationships with advisors, faculty, and staff at designated pipeline institutions.
• Represent the Graduate School at career and grad school fairs, college programs, and campus open houses.
• Manage and oversee activities and events for prospective and current students, including logistical support.
• Create brochures, promotional materials, advertising, and other recruitment and marketing materials, including the Annual report.
• Create, implement, and monitor marketing campaigns across digital and traditional channels to attract prospective students.
• Develop and manage social media presence to promote Graduate School programs and support recruitment goals.
• Collaborate with internal university communications and marketing teams to produce content for websites, email campaigns, digital media, and print materials.
• Ensure alignment with university brand standards for all digital, print, and promotional materials.
• Support graduate programs with the development and maintenance of content on graduate program websites.
• Analyze campaign performance metrics and recommend improvements to increase engagement and application conversion.
• Create CRM communications, email outreach, website updates, and other marketing initiatives aligned with program enrollment goals.

• Assist with the development of recruitment strategies and activities to help graduate programs attract a broad and competitive applicant pool.
• Serve as a subject matter expert in graduate student recruitment, enrollment marketing, and applicant engagement strategies, providing consultation to graduate programs and campus partners.
• Analyze recruitment and enrollment data to identify trends and recommend evidence‑based strategies that support application and enrollment goals.

Hybrid – three days per week on campus and as needed for in‑person meetings.

• Medical:
  Multiple plan options
• Dental:
  Multiple plan options
• Disability, Life, Vision insurance
• Retirement 401(a) Plan:
  Employer contributes 10% of your gross pay
• Paid Time Off:
  Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit:
  Employees have access across all CU campuses
• ECO Pass:
  Reduced rate RTD Bus and light rail service

• A bachelor's degree in education, psychology, business, public administration, health care, educational technology, social science, liberal arts, communications, accounting, finance, library science, or a directly related field from an accredited institution.
• Two (2) years of professional experience supporting student recruitment, admissions, enrollment management, academic program outreach or related field.

• A bachelor's degree in education, psychology, business, public administration, health care, educational technology, social science, liberal arts, communications, accounting, finance, library science, or a directly related field from an accredited institution.
• 3–5 years of professional experience supporting student recruitment, admissions, enrollment management, academic program outreach or related field.

• Master's degree in a related field.
• Experience with large event organization and planning.
• Experience working with…