Digital Marketing Specialist

Job Category
:
Administrative & Professional

At Wagner, our people are the driving force behind everything we do.

We’recommitted to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan
  - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans
  - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU
  - Employees have access to services including payroll deductions,savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, IDWatch
  
  Dogand discounted employee phone plans

Pay Rate: $58,743.31 - $75,842.78 Annually Pay rate is dependent upon education & experience.

Position can be based in Aurora, CO or Albuquerque, NM.

Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. and other lines of business provide to customers. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Pay Rate: $58,743.31 - $75,842.78 Annually Pay rate is dependent upon education & experience.

Position can be based in Aurora, CO or Albuquerque, NM.

Each Digital Marketing Specialists (DMS) is assigned generally as follows:

1. Cat Earthmoving Prime Cat Earthmoving Aftermarket/Trailers

2. Used/Heavy Rental/Wagner Cat Rentals/Allied Products

3. Power Systems Prime/AM/Rental/CES/Crushing and Screening

a. Supplemental tasks (ABQ Based Specialist)

i. Coordinate ordering of print materials

ii. Event Assistance

iii. Periodic Photography

4. Cat Digital Solutions/Cat Technology/Sitech/Wagner Recruitment/Cat Rewards/Cat Commercial Account. Other Duties
- Print ads and print production, occasional website administration and page development.

Essential Functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Collaborate with Sales/Pertinent Managers in the completion of Marketing Request Forms.
• Email Campaigns
  - Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page
  - Content only, construction and deployment through Web FX and Will
• Web Site
  - Do your own product specific web site reviews.
• Internal Communication- (Copy reps and managers on email campaigns)
• Lead Tracker and other Web FX Trackers and other digital metrics
• Produce your own collateral as needed if Cat has not already created it.
• Collect your own customer lists. Segmenting or requesting.
• Have your own Hubspot iteration and send your own emails.
• Work with Marketing Data Analysts to produce a monthly email stats report and send to Chad and Tyler. Know your own Digital results by website/pages within your purview.
• Interface with sales managers and Tyler and Chad as needed to create marketing plans.
• Track your own coop programs for the allied product you represent.
• Ecommerce retention marketing
• Align marketing efforts with Caterpillar Differentiated Dealer Capabilities
• Conceptualizing a multi-channel approach can validate campaign management through reporting on all digital channels.
• Sales Rep Communication and materials production
• Branch Materials Production as needed. Coordinate with DMS
  - Digital.
• Be an expert on your products.
• Lead Tracker and other Web FX Trackers and other digital metrics
• Provide content to Sarah for social media. Review and approve content and calendar
• Produce your own collateral.
• Maintain archives of all produced advertising and promotional content.
• Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework
• Collaborate with all Wagner departments in the development of…