Manager, Digital Marketplaces, Smartwool and; AMER

Manager, Digital Marketplaces (Smartwool &icebreaker) – AMER

The Manager, Digital Marketplaces is responsible for executing brand strategies across all marketplace channels to deliver the commercial objectives. You will manage both 1P and 3P marketplace relationships, external marketing agency and content teams. The role requires collaboration with cross‑functional teams including sales ops, merchandising, marketing, and commercial, and reports to the Director, US Wholesale Sales.

• Lead marketplace strategy to achieve commercial targets and ensure a brand‑right, best‑in‑class consumer experience.
• Collaborate with product and merchandising teams to develop channel‑right assortments.
• Lead the external advertising team and strategy to optimize consumer experience and drive awareness.
• Develop and execute seasonal search and display advertising strategy in partnership with wholesale marketing and external partners.
• Develop and present channel insights and future strategic initiatives to leadership.
• Travel as required, especially during peak selling periods in October and May.

• Consistently and accurately meet commercial revenue targets.
• Create and execute a multi‑year strategic business plan.
• Manage channel inventory effectively.
• Build strong internal cross‑functional relationships that create advocacy and enable collaboration.
• Establish strong relationships with external stakeholders to enable execution of priorities.

• BA or BS degree in Business, Marketing or related field and 6+ years of sales experience, preferably in Amazon or a relevant digital retailer.
• Demonstrated record of successfully managing and growing a marketplace business with extensive, segmented product range.
• Consumer understanding and competitive market knowledge of digital platforms.
• Experience creating and executing Amazon search and display ad strategies.
• Detail‑oriented with excellent organizational skills and the ability to execute multiple seasonal projects.
• Excellent interpersonal, written, and verbal communication skills.
• Excellent MS Office skills with a focus on analysis and presentation.
• A customer‑first attitude and high level of dedication.

Salary: $96,000.00 USD – $ USD annually.

Incentive potential:
Additional compensation awards may include an annual incentive plan, sales incentive, or commission. Specific details will be provided during the recruiting and interview process.

Benefits include medical, dental, vision, retirement, and various employee programs. General information is available on the company benefits portal. Review of specific benefits is provided during the hiring process.

At VF, we value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, citizenship, disability, family care status, marital status, domestic partner status, sexual orientation, genetic information, veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at  VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

We comply with all local, state, and federal laws, as well as fair chance ordinances. We consider qualified applicants with arrest and conviction records. VF is committed to digital accessibility and compliance with Web Content Accessibility Guidelines (WCAG) 2.1 Goal AA as well as ADA and AODA standards.