Senior VP of Sales and Marketing

Senior Vice President of Sales & Marketing

Location:

Aurora, CO (Denver Metro) - Onsite

Salary: $200,000 - $250,000 annually + bonus

Aglobal equipment manufacturer is seeking a Senior Vice President of Sales & Marketing to lead its multi-million dollar professional capital equipment and aftermarket parts business.

• Define and execute go-to-market strategy.
• Lead multi-channel sales across independent dealer networks, distributors, and direct national accounts.
• Drive recurring revenue growth through the aftermarket parts and accessories division.
• Direct brand positioning, digital lead generation, and field trade show strategy.
• Lead a team of 4-5 sales directors while partnering with product management, finance, and service.

• 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
• Deep expertise managing independent dealer networks and aftermarket parts distribution models.
• Proven P&L ownership and multi-site team leadership.
• Financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.
• Bachelor's degree in Business, Engineering, or Industrial Management
• Willingness to travel up to 40%.

• Health Insurance: Medical, dental, and vision coverage, plus HSA and FSA options.
• Retirement Plans: 401(k) with company matching.
• Paid Time Off: Flexible PTO for exempt employees and 11 paid holidays.
• Additional Perks