Senior Market Insights Manager, MedTech

Sky Water is partnering with a growing medical device company that is seeking an experienced market insights manager to join its team. This is a new position that reports to a senior leader and has great potential for growth. While medical device, pharma, or similar experience is ideal, they are open to strong market strategy candidates from the CPG industry as well.

This would be a terrific opportunity for someone looking to exit consulting and enter industry.

• Evaluate market potential and commercial viability for new product and portfolio opportunities through market sizing, growth forecasting, and strategic assessments.
• Lead the development and execution of customer and market intelligence activities to identify unmet needs, emerging trends, and concept validation insights.
• Partner closely with Product Management, R&D, and Clinical teams to define opportunity areas and translate market findings into product strategies and customer-focused solutions.
• Support strategic decision-making by developing evidence-based analyses that inform resource allocation, investment priorities, and long-term portfolio direction.
• Develop customer segmentation and market positioning approaches that enhance commercialization efforts and align with purchasing behaviors across healthcare environments.
• Assess competitive activity, industry trends, and market shifts to identify areas for differentiation, market expansion, and product optimization.
• Measure market performance indicators, including adoption, share trends, and competitive movement, to uncover risks and opportunities for growth.
• Foster collaboration across commercial, technical, clinical, financial, and strategic functions to ensure alignment on business objectives and market priorities.
• Present actionable recommendations and strategic insights to leadership, leveraging customer, clinical, economic, and regulatory perspectives to support informed business decisions.

• Bachelor’s degree in Business, Marketing, Economics, Life Sciences, Data Analytics, or a related discipline.
• Minimum of 5 years of experience in strategic marketing, market intelligence, business analysis, portfolio management, or related functions, with experience in healthcare, medical technology, life sciences, or other highly regulated industries preferred.
• Track record of partnering with product, commercial, or innovation teams to provide customer, market, and competitive insights that influence business and product decisions.
• Strong analytical capabilities with the ability to synthesize complex information, identify key trends, and develop practical recommendations for leadership and cross-functional stakeholders.
• Experience evaluating market opportunities, growth drivers, customer needs, and competitive dynamics to support strategic planning and investment decisions.
• Effective communicator with the ability to present data-driven findings and influence decision-making across multiple levels of an organization.