Social Media Content Specialist - Aurora, IL

Overview

Position Summary:

You'll be the voice and face of Mitutoyo's social media presence, creating daily content that translates complex metrology and manufacturing technology into engaging, accurate posts across Linked In, Instagram Reels, Tik Tok, Facebook, and X.

Create daily content:
Short-form videos, photos, graphics, written posts.

Appear on camera:
Product spotlights, behind-the-scenes content, trade show coverage, "Metrology Myth busters," shop floor series.

Capture content on-site:
In our showroom, labs, events, and manufacturing partner locations.

Edit and publish:
Maintain daily posting rhythm with efficient turnaround.

Engage community:
Respond to comments, identify customer questions, build brand awareness.

Track performance:
Monitor engagement, follower growth, click-through rates, lead quality.

• Develop content calendar with minimal direction
• Proactively identify industry trends, conversations, and story opportunities
• Pitch new content concepts regularly
• Collaborate with Product Managers, Applications Engineers, and Sales
• Provide performance insights and strategic recommendations

• Communication, Oral and Written
• Innovative
• Problem Solving
• Customer Focus
• Results Driven
• Creativity, adaptability, resilience, and excellent teamwork skills

Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - $65K - $70K annually
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

Required Education And Experience

• 3-5 years creating social media content (experience in B2B, industrial, manufacturing, or technical industries preferred)

• On-camera experience with confident, clear communication style
• Consistent content creation history - demonstrated ability to maintain regular posting schedules
• Photography, videography, and editing skills - Adobe Creative Suite (Photoshop, Illustrator, Premiere) or equivalent
• Experience creating educational or informational content alongside promotional material
• Technical communication skills - ability to learn and translate engineering/technical topics into accessible content
• Strong organizational skills and comfort working to deadlines
• Proactive, self-directed work style - identifies opportunities and takes initiative
• Comfort appearing on camera as brand spokesperson

• Experience in manufacturing, machining, engineering, robotics, metrology, or industrial technology sectors (preferred)

• Experience working with subject matter experts (engineers, product managers) to validate technical accuracy
• Analytics tools and social advertising platform experience
• Trade show or product demonstration environment experience
• Understanding of how to use AI tools efficiently (while knowing their limitations)

• Comfortable with daily content creation—naturally thinks in content opportunities and maintains consistent output
• Confident on camera, able to explain technical concepts clearly and engagingly
• Enjoys on-site collaboration with engineers, product experts, and the marketing team
• Curious about technology and energized by learning complex industrial concepts and making them accessible
• Thrives with feedback and collaborative review to improve and refine
• Proactive and self-directed, hunting for stories, trends, and content opportunities independently
• Understands B2B content, prioritizing technical credibility and accuracy alongside creativity

This position has no supervisory responsibilities.

• On-site position in Aurora, IL
• Fast-paced B2B marketing environment
• Daily collaboration with Digital…