Senior Manager, Marketing & Funnel Analytics - Aurora, IL

Senior Manager, Marketing & Funnel Analytics

Location: Aurora, IL/Hybrid

Hours: 8:30am-5:00pm Mon-Fri

Salary: $-$ + Bonus

Role

Summary:

The Sr. Manager, Marketing & Funnel Analytics is responsible for enabling data‑driven decision‑making across the full patient journey—from demand generation through appointment conversion and revenue realization. This role transforms data into actionable insights, enabling the organization to understand performance, identify opportunities, and drive growth.

• Partner with executive leadership to shape performance narratives and inform strategic decisions
• Translate data into clear, actionable recommendations and proactively surface the highest‑impact opportunities to improve conversion, efficiency, and revenue
• Quantify the impact of opportunities (e.g., conversion improvements, channel shifts, operational changes)
• Partner with cross‑functional leaders to inform decision‑making and prioritization

• Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
• Standardize and maintain reporting across the full patient funnel (lead booking, show evaluation, revenue)
• Ensure consistent definitions and alignment across marketing, call center, and clinic performance reporting
• Identify, quantify, and prioritize performance trends and funnel leakage points

• Strengthen data integrity across systems to ensure accurate and reliable performance measurement
• Partner with CRM and technology teams to build and enhance attribution capabilities, including integration of online and offline signals to improve end‑to‑end visibility
• Improve visibility into true marketing impact across the patient journey

• Build and maintain forecasting models linking marketing inputs to revenue outcomes
• Develop scenario analyses to quantify impact of performance improvements (e.g., conversion rate, show rate, channel mix)
• Support planning and investment decisions with data‑backed projections

• Analyze performance across digital channels and website experience
• Identify opportunities to improve conversion (CRO insights, user behavior, path analysis)
• Partner with performance and product teams to prioritize optimization efforts
• Own governance of tagging standards (e.g., GTM, GA4, UTMs, campaign codes) and ensure consistent implementation across teams and vendors
• Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g., offline conversions, booking attribution)

• Build and maintain dashboards that provide clear, actionable visibility into funnel performance and marketing ROI
• Ensure reporting is timely, accurate, and focused on decision‑making
• Continuously improve how performance is communicated across the organization

• Adoption and trust in funnel reporting
• Measurable improvement in attribution accuracy and marketing contribution visibility
• Quality and impact of insights delivered
• Measurable improvements in conversion and funnel performance
• Forecast accuracy and usefulness in planning
• Speed of insight generation and decision support

• 6–10+ years in marketing analytics, growth analytics, or similar role
• Strong experience analyzing multi‑step funnels and conversion performance
• Experience working with attribution, CRM, and cross‑channel data
• Advanced analytical skills (SQL, Excel, BI tools; Python/R a plus)
• Experience with digital analytics platforms (GA4, Adobe, etc.)
• Ability to translate complex data into clear business insights and actions
• Strong cross‑functional collaborator (marketing, operations, technology)
• Experience in healthcare, retail, or multi‑location businesses preferred

We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability. Sonova is an equal opportunity employer.