Director of Growth & Market Development

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be enable qualified individuals with disabilities to perform the essential job functions.

Essential Job Responsibilities

• Develop and execute a data-driven growth strategy aligned with company objectives.
• Integrate marketing, digital engagement, and customer success into a unified growth platform.
• Partner with Sales, Product, and Operations to align initiatives and share insights.
• Establish annual growth metrics and review progress quarterly using dashboard-based reporting.
• Lead the modernization of the digital ecosystem, including website, portals, and e-commerce platforms.
• Oversee brand communications and campaigns to ensure consistency and measurable customer impact.
• Leverage analytics, SEO, and automation tools to optimize lead generation and engagement.
• Partner with distributors to build co-marketing programs and extend market reach.
• Develop post-sale engagement programs that improve customer satisfaction and loyalty.
• Collaborate with Service, Quality, and Product teams to implement feedback-driven improvements.
• Monitor key performance indicators such as NPS, retention, and customer lifetime value.
• Expand educational resources and support channels to enhance the overall customer experience.
• Direct ongoing research on market trends, competitor positioning, and technology evolution.
• Translate insights into actionable business plans and strategic recommendations.
• Support executive decision-making through timely market data and predictive analytics.
• Lead, mentor, and develop a cross-functional team spanning marketing, digital, and customer success.
• Foster a culture of innovation, accountability, and continuous improvement.
• Represent the Growth function in strategic planning and cross-departmental initiatives.

Competencies

• Strategic Planning & Execution
• Market Analysis & Segmentation
• Customer Lifecycle Management
• Distributor Relationship Management
• Digital Transformation & Analytics

Supervisory Responsibilities

Direct supervision of the Marketing Manager and Sales Development leadership; provides cross-functional leadership to marketing, digital, and customer success teams.

Work Environment

Office environment.

Physical Demands

Occasional movement within the office to access files, equipment, or office machinery.

Position Type and Expected Hours of Work

Full-time position.
Monday-Friday, 8:30 AM-5:00 PM.

Travel

Approximately 25% travel required.

Required Education and Experience

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 8+ years of leadership experience in marketing, growth, or business development (industrial or manufacturing B2B preferred).
• Strong understanding of distributor and direct sales models.
• Demonstrated success leading teams across multiple growth functions.
• Proficiency with CRM systems, marketing automation tools, analytics platforms, and digital engagement technologies.
• Exceptional leadership, strategic thinking, and communication skills.

Other Duties

This job description is not intended to be a comprehensive list of duties or responsibilities. Duties and responsibilities may change at any time, with or without notice.