Director of Sales, Retail

## Director of Sales, Retail Apply locations:
Mettawa, ILtime type:
Full time posted on:
Posted Todayjob requisition :
JR-050635
*** Are you ready for what’s next?
**** Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never RestsTM,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
**
* Location:

** Mettawa, IL
** Workplace Category:
** Hybrid
*
* Travel Required:

** Yes, 30% - 60% travel depending on season
** Direct Reports:
** 4
* * Pay Range:
** 132,
** Visa Sponsorship:
*** Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future.
*** Relocation:
** If applicable
** Innovation is the heart of Brunswick.*
* ** See how your contributions will help transform vision into reality:
** Position Overview**:
** The Director, Sales – Retail is a pivotal leadership role responsible for driving retail sales performance across the Americas region, leading a team of Key Account Managers and managing strategic retail partnerships to deliver revenue growth, market share expansion, and strong customer relationships.

Operating as a senior commercial leader, this role translates Navico Group’s strategy into effective retail execution, ensuring alignment across customers, channels, and internal stakeholders. The Director will balance strategic account management, strong people leadership, and cross-functional collaboration to achieve on-time, on-plan, and profitable growth within the retail channel.

This leader is expected to embody Navico Group’s core values — innovative, driven, exceptional, authentic, and united — while fostering a high-performance culture that reflects these principles in both team leadership and customer engagement.
** At Brunswick, we have passion for our work and a distinct ability to deliver****.
*
* Essential Functions:

** Sales Leadership & Execution
*** Lead and execute the retail sales strategy across the AMER region in alignment with Navico Group commercial objectives.
* Drive revenue growth, market share expansion, and profitability across key retail accounts.
* Translate strategic priorities into actionable account plans and deliver measurable results.
* Monitor and adapt sales strategies based on performance, market conditions, and customer needs.
** Key Account Management
*** Oversee relationships with major national and regional retail customers across the United States and broader Americas region.
* Partner with Key Account Managers to develop and execute Joint Business Plans (JBPs) with strategic accounts.
* Identify opportunities for distribution expansion, assortment optimization, and retail execution improvements.
* Lead negotiations, pricing strategies, and promotional planning to drive mutual customer success.
** Team Leadership & Development
*** Lead, coach, and develop a high-performing team of Key Account Managers.
* Establish clear performance expectations, KPIs, and development plans aligned to business objectives.
* Foster a culture of accountability, collaboration, and continuous improvement.
* Build organizational capability in strategic selling, negotiation, and customer engagement.
* Act as a visible and authentic leader who motivates and engages teams, creating a united and high-performing culture.
** Customer Engagement
*** Provide strategic direction and oversight to the Regional Sales Manager – Commercial Marine
* Ensure effective penetration and growth in commercial marine segments through direct and partner-led approaches
* Align commercial marine activities with broader channel strategy and technical capabilities
** Cross-Functional Collaboration
*** Partner closely with Marketing to align on merchandising, promotions, and brand positioning in retail channels.
* Work with Supply Chain and Operations to ensure product availability and service level excellence.
* Collaborate with Product Management to align portfolio strategy with retail customer needs.
*…