Channel Marketing Manager - Digital

We are seeking a strategic and results-driven Retail Digital Channel Marketing Manager to lead and execute marketing initiatives across our Direct-to-Consumer (DTC) website, Amazon, and other key e-tail partners. This role is responsible for driving traffic, conversion, and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms, digital merchandising, performance marketing, and retail media networks.

• Own and manage the marketing strategy for DTC, Amazon, and other e-tailers (e.g., , , , etc.)
• Develop and execute channel-specific marketing plans to drive awareness, traffic, and sales
• Collaborate with cross-functional teams (Sales, Product, Creative, Analytics) to align goals and execution

• Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
• Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
• Partner with e-tailers on co-op marketing, seasonal campaigns, and promotional calendars

• Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
• Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
• Analyze site performance and user behavior to inform UX and content improvements

• Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
• Provide regular performance reports and actionable insights to stakeholders
• Test and iterate on campaigns to continuously improve performance

• 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
• Experience managing Amazon and other e-retailer marketing programs
• Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
• Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
• Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
• Excellent project management and cross-functional collaboration skills

• Experience with retail media networks (e.g., Walmart Connect, Roundel)
• Familiarity with SEO, SEM, affiliate marketing, and influencer programs
• Strong copywriting and creative briefing skills
• Passion for consumer behavior and digital innovation

• Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross-functional teams.
• Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
• Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.