Channel Marketing Manager - Digital

Job Description

We are seeking a strategic and results‑driven Retail Digital Channel Marketing Manager to lead and execute marketing initiatives across our Direct‑to‑Consumer (DTC) website, Amazon, and other key e‑tail partners. This role is responsible for driving traffic, conversion, and revenue growth through digital marketing strategies tailored to each retail channel. The ideal candidate has a strong understanding of eCommerce platforms, digital merchandising, performance marketing, and retail media networks.

• Own and manage the marketing strategy for DTC, Amazon, and other e‑tailers (e.g., , , , etc.)
• Develop and execute channel‑specific marketing plans to drive awareness, traffic, and sales
• Collaborate with cross‑functional teams (Sales, Product, Creative, Analytics) to align goals and execution

• Manage Amazon Advertising (Sponsored Products, DSP, etc.) and optimize campaigns for ROI
• Oversee A+ content, Brand Stores, and product detail pages to ensure brand consistency and conversion optimization
• Partner with e‑tailers on co‑op marketing, seasonal campaigns, and promotional calendars

• Lead promotional planning, homepage updates, and merchandising strategies for the DTC site
• Collaborate with CRM and performance marketing teams to drive customer acquisition and retention
• Analyze site performance and user behavior to inform UX and content improvements

• Monitor KPIs across all channels including traffic, conversion, AOV, ROI, and customer acquisition cost
• Provide regular performance reports and actionable insights to stakeholders
• Test and iterate on campaigns to continuously improve performance

• 5+ years of experience in digital marketing or eCommerce, preferably in a retail or CPG environment
• Experience managing Amazon and other e‑retailer marketing programs
• Strong understanding of DTC eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud)
• Experience with digital advertising platforms (Amazon Ads, Google Ads, Meta, etc.)
• Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
• Excellent project management and cross‑functional collaboration skills

• Experience with retail media networks (e.g., Walmart Connect, Roundel)
• Familiarity with SEO, SEM, affiliate marketing, and influencer programs
• Strong copywriting and creative briefing skills
• Passion for consumer behavior and digital innovation

• Resideo is a large matrix organization, so this is a great opportunity to hone your skills around driving results across cross‑functional teams.
• Enjoy work‑life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre‑set maximums.
• Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product‑solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers.

The spin‑off is currently targeted for completion in the second half of 2026, subject to customary conditions.
Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology‑driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually.

Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over…