Senior Lead, Channel Strategy – Partner Marketing

Responsibilities

• Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, , and other emerging channels
• Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution
• Contribute to messaging frameworks and positioning when needed, bringing a PMM sensibility to how content is packaged and delivered across channels
• Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non-fragmented voice to our partners
• Translate AI-synthesized channel performance data into optimization strategies, adopting a “fail fast” mentality
• Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they're configured, integrated, and operating effectively
• Stay ahead of industry trends, AI-powered tools, and platform innovations to bring fresh thinking to our channel approach
• Drive the team’s AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches
• Serve as the Ethical Guardian of AI-driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the 'Salesforce touch' that an algorithm might overlook

• 6–8+ years of marketing experience, with a strong focus on channel strategy and distribution
• Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) — including segmentation, automation, A/B testing, and performance analysis
• Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Comfort operating in a fast-moving, ambiguous environment — you make real-time calls, pivot quickly, and keep campaigns on track under pressure
• Excellent stakeholder management skills — you can coordinate across teams while influencing without authority
• Ability to "Learn Out Loud" by experimenting with new tools and documenting wins for the team
• A track record of experimenting with 'un-automatable' marketing tactics — like surprise-and-delight moments or high-touch community building — that defy standard digital patterns